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MPT736 - International Marketing

Year:

2020 unit information

Important Update:

Classes and seminars in Trimester 2, 2020 will be online.

Last updated: 2 June 2020

Enrolment modes:

Not offered in 2020

EFTSL value:0.125
Unit Chair:Trimester 2: Paul Harrison
Prerequisite:

Nil

Corequisite:

MBA704/MBR704 or MBA720 or MPK732/MPT732

Incompatible with: MPK736
Typical study commitment:

This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

In-person attendance requirements:

This unit requires students to attend a supervised study tour

Note:

Please refer to Study Tour link below for further information:

USA Study Tour

Special enrolment procedure applies.

Enrolment in this program is by application only. Applications for 2019 programs will open on the following dates:

  • T2 2020 programs – Dates to be advised
  • T3 2020 programs – Dates to be advised

Please add yourself to our expression of interest list and we will contact you when applications open. For further information on international study opportunities please go here.

Content

International marketing focuses on the nature of the international marketplace and the decisions facing international marketing managers. International marketing is the process of planning and conducting transactions across national boundaries to create exchanges and satisfy the objectives of the parties involved in the exchange. International marketing is a sub-set of international business.

International marketing takes many forms ranging from exporting to wholly owned subsidiaries.  The unit deals with the marketing activities and the management of those activities in foreign markets.  The depth and breadth of a business’ involvement in marketing activities in foreign markets depends on many factors, e.g., its size, resources and extent of international experiences.  International marketing is concerned with a wide range of organisations, from businesses that export to only one market, to large global companies marketing their products across many countries and managing the marketing activities through their own subsidiaries. International marketing issues relating to small firms and exporting will be emphasised throughout the course of this unit.

Marketing theory, international trade and international business management principles provide the foundation for this unit.  The theoretical frameworks form the basis of explaining international marketing decisions, including market selection, mode of market entry, the management of marketing activities, and market coverage.

 

These are the Learning Outcomes (ULO) of this Unit
At the completion of this Unit, successful students can:

Deakin Graduate Learning Outcomes

ULO1

Demonstrate an understanding of the major trends in the international trading environment influenced by global decision-making and the different business and cultural conventions and their effect on buying behaviour and marketing approaches in international markets

GLO1: Discipline-specific knowledge and capabilities

GLO8: Global citizenship

ULO2

Identify marketing strategies appropriate to industrialised developing and infant economies and explain the relevant sources of information and analysis necessary to support the development of strategy

GLO1: Discipline-specific knowledge and capabilities

GLO3: Digital literacy

GLO8: Global citizenship

ULO3

Create and evaluate marketing strategies for international, multinational, trans-national and global operations in different contexts within a dynamic global economy

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking

GLO8: Global citizenship

ULO4

Recommend an appropriate marketing strategy for a product entering an international market which takes into consideration all critical factors including the marketing mix, the financial, human resource operational and logistical implications of alternative strategies

GLO1: Discipline-specific knowledge and capabilities

GLO5: Problem solving
GLO8: Global citizenship

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)		 Indicative due week 
Written assignment 1 (group) 4000 words 40% Week 5
Written assignment 2 (individual) 4000 words 40% Week 8
Test(s)   20% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MPT736 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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