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ALR210 - Media Relations Strategy

Year:	2020 unit information
Important Update:	Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester. _{Last updated: 2 June 2020}
Enrolment modes:	Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 3: Burwood (Melbourne), Online
Credit point(s):	1
EFTSL value:	0.125
Unit Chair:	Trimester 1: Mark Sheehan Trimester 3: Kristin Demetrious
Prerequisite:	Nil
Corequisite:	Nil
Incompatible with:	ALR206 and ALR207
Typical study commitment:	Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Scheduled learning activities - campus:	Trimester 1: 1 x 2-hour seminar per week
Scheduled learning activities - cloud:	Trimester 1: Online independent and collaborative learning activities including weekly engagement with materials
In-person attendance requirements:	Trimester 3: Intensive over 3.5-days at the Burwood campus

Content

The unit examines the theoretical and practical foundations of media from the perspective of the communication professions. The unit will examine the use of media in a range of organisational contexts including liaison with news outlets and the use of social media. Unit content incorporates the latest theories and trends in media consumption and creation and will ensure students are able to effectively manage future developments.

	These are the Learning Outcomes (ULO) for this unit At the completion of this unit, successful students can:	Deakin Graduate Learning Outcomes
ULO1	Apply the required conventions to create and/or monitor media content	GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO3: Digital literacy
ULO2	Demonstrate skills in digital content creation appropriate to an organisation's media requirements	GLO3: Digital literacy GLO4: Critical thinking GLO5: Problem solving
ULO3	Develop clear and consistent strategic communication tactics in a tone and style appropriate for a specified audience and media channels	GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving
ULO4	Critically review theories related to contemporary professional communication practice and make informed decision regarding application	GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking GLO5: Problem solving

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Trimester 1:

Assessment Description	Student output	Grading and weighting (% total mark for unit)	Indicative due week
Assessment 1 - Media kit	1600 word equivalent	40%	Information not yet available
Assessment 2 - Social media project	2400 word equivalent	60%	Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

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