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2020 unit information
Classes and seminars in Trimester 3, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of trimester.
Last updated: 5 October 2020
Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*Trimester 3: Cloud (online)
Nil
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Trimester 1: 1 x 2-hour seminar per week
Online independent and collaborative learning activities: 1 x 2-hours per week equivalent. This will involve a range of activities including seminar recordings and synchronous and asynchronous participation in online classroom activities
*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery
The unit examines organisational use of public communication and its links with citizenship, responsibility and accountability, paying particular attention to activism and new approaches in public relations and community engagement. Using case studies of consultation with local and regional communities, it explores how organisations use formal and informal communication in an environment of social, cultural and political change and increasing globalisation.
These are the Learning Outcomes (ULO) for this unit
At the completion of this unit, successful students can:
Deakin Graduate Learning Outcomes
ULO1
Demonstrates knowledge of public communication and its outcomes
GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking
ULO2
Critically analyse and explain theoretical frameworks of scholarly texts and relevant case studies
GLO5: Problem solving
GLO8: Global citizenship
ULO3
Demonstrates critical engagement with relevant texts using accepted essay writing techniques and/or media release writing competencies
GLO2: Communication
ULO4
Demonstrates the ability to research independently through documented time management and planning skills
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: ALR276 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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