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ACA715 - Creating Your Arts Business

Year:

2021 unit information

Important Update:

Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester.

Thank you for your flexibility and commitment to studying with Deakin in 2021.

Last updated: 4 June 2021

Enrolment modes:Trimester 2: Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Anne Wilson
Cohort rule:

Must be enrolled in course A506, A535, A539, A559, A606, A634, A638, A639, A659, A661, A664, A706, A743, A759, A764, M665, M785, M722, M761, M701, M750, M782 or M751

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALR715

Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour seminar per week

Scheduled learning activities - cloud:

Online independent and collaborative learning activities including: 1 x 2-hour seminar per week equivalent

Content

This unit aims to develop practical and strategic skills to support establishing a creative project/enterprise. It will assist the student in preparing for a transformed twenty first century work environment in the creative industries and communications - with focus on entrepreneurship, creative business planning and research into current theory on creative/cultural industry context. This includes strategic and creative approaches to marketing and promotion, with an overview of basic organizational and financial planning. It will include developing skills in pitch presentation related to students’ creative practice.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Create their own market strategies for their career and their creative arts/project practice

GLO1: Discipline-specific knowledge and capabilities

GLO6: Self-management

ULO2

Demonstrate communication and interpersonal skills in areas of self-management of career, negotiation and liaison, networking

GLO2: Communication

ULO3

Develop strategic approaches to new enterprise communication and commercialization

GLO4: Critical thinking

GLO5: Problem solving

ULO4

Identify creative industry sector issues relevant to Creative Arts practice

GLO1: Discipline-specific knowledge and capabilities

GLO8: Global citizenship

ULO5

Implement and extend relevant communications technology practices

GLO3: Digital literacy

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Presentation: pitch with written curatorial/capability documentation 1500 words or equivalent 30% Week 3
Assessment 2 - Industry-based project: marketing plan 1000 words or equivalent 20% Week 6
Assessment 3 - Folio Creative Project Plan 2500 words or equivalent 50% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link ACA715
Note: Select the relevant trimester reading list.

Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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