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2021 unit information
Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester.
Thank you for your flexibility and commitment to studying with Deakin in 2021.
Last updated: 4 June 2021
For students enrolled in D713, H702, M701, M501, M543, M601, M703 or M738
Nil
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Online independent and collaborative learning activities 1 x 3 hour weekly seminar in a campus/located environment (or an online setting).
Online independent and collaborative learning activities 1 x 3 hour weekly scheduled online seminar (recordings provided).
The unit covers the three main domains of marketing activity, viz., marketing management, segementation and positioning, and an understanding of the consumer. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, and problem solving.
Evaluate the key concepts, models and theories upon which the practice of marketing in small, medium and large organisations is based.
GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking
ULO2
Apply the fundamental principles involved in managing marketing from an executive and director perspective to achieve appropriate organisational outcomes
GLO2: Communication
ULO3
GLO3: Digital literacy
ULO4
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment 1 (Individual)- Blog
Assessment 2 (Group, max of 5)
Video recording
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: MBA704 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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