Unit search

Search results

MPK732 - Marketing Management

Year:

2021 unit information

Important Update:

Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester.

Thank you for your flexibility and commitment to studying with Deakin in 2021.

Last updated: 4 June 2021

Enrolment modes:Trimester 1: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Previously coded as:

MMK732

Unit Chair:Trimester 1: Michael Valos
Prerequisite:

Nil

Corequisite:Nil
Incompatible with: MBA704, MBA720, MBR704, MPR732, MPT732
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 1 hour pre-recorded class and 1 x 2 hour seminar (livestreamed with recordings provided) per week 

Scheduled learning activities - cloud:

1 x 1 hour pre-recorded class and 1 x 2 hour seminar (livestreamed with recordings provided) per week

Content

This unit examines the transformative and integrative marketing management process. A variety of topics are addressed to provide participants with key tools to take away from this exciting discipline. These include marketing strategy and planning; marketing research; segmentation, targeting and positioning; consumer behaviour; pricing considerations and approaches; integrated marketing communications; product strategy and new product development; managing place; and marketing evaluation/metrics. Marketing Management introduces participants to core marketing concepts and techniques, and importantly encourages the application of these to real world contexts.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Evaluate the key concepts, models and theories upon which the practice of marketing is based.

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking

ULO2

Apply the fundamental principles involved in managing marketing.

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking
GLO5: Problem solving

ULO3

Analyse marketing problems and be capable of applying relevant concepts, models and theories to generate appropriate solutions.

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking
GLO5: Problem solving

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)		 Indicative due week 
Assessment 1 (Group of 3) - Case study 3000 words 30% Week 7
Assessment 2 (Individual): Blogging 1600 words 20%

Weeks 3/4 and Weeks 9/10
Examination 2 hours 50% Exam period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Hurdle requirement

Hurdle requirement: achieve at least 50% of the marks available on the examination

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MPK732 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

Click on the fee link below which describes you: