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MPT736 - International Marketing

Year:

2021 unit information

Important Update:

Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester.

Thank you for your flexibility and commitment to studying with Deakin in 2021.

Last updated: 4 June 2021

Enrolment modes:

Not offered in 2021

EFTSL value:0.125
Prerequisite:

Nil

Corequisite:

MBA704/MBR704 or MBA720 or MPK732/MPT732

Incompatible with: MPK736
Typical study commitment:

This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

In-person attendance requirements:

This unit requires students to attend a supervised study tour

Note:

Please refer to Study Tour link below for further information:

USA Study Tour

Special enrolment procedure applies.

Enrolment in this program is by application only. Applications for 2021 programs will open on the following dates:

  • T2 2021 programs – Dates to be advised
  • T3 2021 programs – Dates to be advised

Please add yourself to our expression of interest list and we will contact you when applications open. For further information on international study opportunities please go here.

Content

International marketing focuses on the nature of the international marketplace and the decisions facing international marketing managers. International marketing is the process of planning and conducting transactions across national boundaries to create exchanges and satisfy the objectives of the parties involved in the exchange. International marketing is a sub-set of international business.

International marketing takes many forms ranging from exporting to wholly owned subsidiaries.  The unit deals with the marketing activities and the management of those activities in foreign markets.  The depth and breadth of a business’ involvement in marketing activities in foreign markets depends on many factors, e.g., its size, resources and extent of international experiences.  International marketing is concerned with a wide range of organisations, from businesses that export to only one market, to large global companies marketing their products across many countries and managing the marketing activities through their own subsidiaries. International marketing issues relating to small firms and exporting will be emphasised throughout the course of this unit.

Marketing theory, international trade and international business management principles provide the foundation for this unit.  The theoretical frameworks form the basis of explaining international marketing decisions, including market selection, mode of market entry, the management of marketing activities, and market coverage.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Evaluate the major environment trends, business and cultural conventions and their effect on buying behaviour and marketing approaches in international markets.

GLO1: Discipline-specific knowledge and capabilities

GLO8: Global citizenship

ULO2

Analyse international markets and support international marketing strategy development using a diversity of information sources, which are relevant and up to date.

GLO1: Discipline-specific knowledge and capabilities

GLO3: Digital literacy

ULO3

Develop appropriate marketing strategies for global operations within the context of a dynamic global environment.

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking

GLO8: Global citizenship

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week 

Assessment 1:(Group of 2)

1A: Poster (Business)

1B: In-class presentation

 

2000 words

20 minutes

15%

15%

Week 5

Assessment 1:(Individual)

Written Reflection

2500 words 30% Week 8
Assessment 3: (Individual) Case Study 3000 words 40% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MPT736 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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