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2021 unit information
Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester.
Thank you for your flexibility and commitment to studying with Deakin in 2021.
Last updated: 4 June 2021
Trimester 2: Cloud (online)
From 2022:
Trimester 2: Burwood (Melbourne), Cloud (online)
Students must complete unit ACG702 and/or ACG703
Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Online independent and collaborative learning activities including weekly engagement with materials
This unit will investigate branding beyond the logo and slogan. Taking a multidiscipline approach to branding, students will be required to launch, rebuild or reinvigorate a brand. After informing direction through research of theories and practice, exploring existing brand strategies and innovative concepts, students will be placed in teams to construct and, where possible, implement a branding strategy. The final assessments will a combination of presentation or pitch and exhibition format. Of significance, this project will be required to base the brand strategy on addressing the five senses; sight, sound, taste, touch and smell.
Demonstrate advanced discipline specific knowledge and capabilities on how to research, plan and produce solutions to complex branding challenges
GLO1: Discipline-specific knowledge and capabilities
Demonstrate sophisticated and effective communication skills using a range of methods and media. Transmit ideas, analysis, findings and strategies through advanced written and oral presentation
GLO2: Communication
Employ a range of specialist skills using industry standard digital devices to source, analyse, generate and disseminate ideas to an advanced level
GLO3: Digital literacy
Acquire advanced skills in the critical evaluation of contemporary branding practices and judgement of the role disciplines can play in a branding strategy
GLO4: Critical thinking
Employ specialized knowledge, skills and creativity supported by research based theoretical underpinning to generate solutions to complex problems
GLO5: Problem solving
Demonstrate an ability to work and learn collaboratively, collegial and responsibly with a range of disciplines, clients and industry representatives
GLO7: Teamwork
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link ACG709 Note: Select the relevant trimester reading list.
Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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