Course search
2021 unit information
Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester.
Thank you for your flexibility and commitment to studying with Deakin in 2021.
Last updated: 4 June 2021
Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*
Nil
One unit from: ALR103, ALR104, ALR276
ALC279, ALR479, ALR604
Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 2-hour seminar per week
Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hours per week equivalence)
This unit makes considerable use of information technology. It is recommended that students have access to computer facilities. Online teaching methods require internet access.
*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery
This unit examines how identities and reputations are formed, impacted and rebuilt with a focus on crisis communication and relationship management. Students are presented with the opportunity to critically explore a range of contemporary cases across a range of industries/sectors, including but not limited to, sport, tourism, entertainment, fashion and communications. A range of theories, tools and techniques will be introduced to help students effectively identify potential and emerging issues, monitor and manage communication, and conceptualise proactive and reactive strategies.
Demonstrate the skills to research, analyse and evaluate public relations and organizational communication
GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO4: Critical thinking
Identify ethical and responsible approaches to the practice of public relations
GLO8: Global citizenship
Enhance abilities in the area of oral presentations and critical reflection
GLO6: Self-management
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: ALR279 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Click on the fee link below which describes you: