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2022 unit information
Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates.
Last updated: 4 March 2022
Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*
Trimester 3: Burwood (Melbourne), Cloud (online)
Nil
ALC103, ALR203, ALR403, ALRM103
Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Trimester 1: 1 x 2-hour seminar per week
Trimester 3: 5 x 4.4-hour intensive workshops (weeks 1, 3, 6, 8 and 10)
Online independent and collaborative learning activities including 2-hours of online engagement per week equivalent (including recorded classes, online activities and discussions)
*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery
Beginning with an exploration of what public relations is (and what it is not), you’ll discover why it’s a communication field with many opportunities. The unit focuses on how businesses, non-profits and governments use public relations to solve communication problems, find opportunities, and forge successful relationships with internal and external stakeholders, target publics and audiences. You will also learn how to research and plan a simple public relations campaign. Whether you are interested in learning more about public relations or need a foundation for further study in the field of public relations, this unit provides a solid introduction.
Define different types of public relations in business, government and non-government organisations
GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
Apply public relations scholarship and theories to examine public relations strategy and tactics
GLO4: Critical thinking
Use desk research to locate factors internal and external to an organisation to define target publics, set objectives, and inform decisions about public relations strategy and tactics.
GLO3: Digital literacy
GLO5: Problem solving
Critically analyse an issue and use a planning framework to develop a public relations plan to support informational, motivational, and behavioural objectives
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: ALR103 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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