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MPK736 - International Marketing

Year:

2022 unit information

Enrolment modes:

Not offered in 2022

Credit point(s):1
EFTSL value:0.125
Prerequisite:

Nil

Corequisite:

MBA704/MBR704/MBT704 or MBA720/MBT720 or MPK732/MPT732

Incompatible with: MPT736
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 3 hour seminar (livestreamed with recordings provided) per week  

Scheduled learning activities - cloud:

1 x 3 hour seminar (livestreamed with recordings provided) per week

Note:

This unit is available in study tour mode. Click here for more information.

Content

The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Evaluate the major environment trends, business and cultural conventions and their effect on buying behaviour and marketing approaches in international markets

GLO1: Discipline-specific knowledge and capabilities
GLO8: Global citizenship

ULO2

Analyse international markets and support international marketing strategy development using a diversity of information sources, which are relevant and up to date

GLO1: Discipline-specific knowledge and capabilities
GLO3: Digital literacy
GLO8: Global citizenship

ULO3

Develop appropriate marketing strategies for global operations within the context of a dynamic global environment

GLO1: Discipline-specific knowledge and capabilities
GLO5: Problem solving

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Trimester 2:
Assessment Description Student output Grading and weighting
(% total mark for unit)		 Indicative due week
Assessment 1: (Individual) Problem Based Written Assignment 1000 words 10% Week 5
Assessment 2: (Individual) Business Report 2500 words 30% Week 9
Examination (Closed Book) 2 hours 60% Exam period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Hurdle requirement

Hurdle requirements: achieve at least 50% of the marks available on the examination.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MPK736 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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