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2022 unit information
Not offered in 2022
Nil
MBA704/MBR704 or MBA720 or MPK732/MPT732
This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
This unit requires students to attend a supervised study tour
International marketing focuses on the nature of the international marketplace and the decisions facing international marketing managers. International marketing is the process of planning and conducting transactions across national boundaries to create exchanges and satisfy the objectives of the parties involved in the exchange. International marketing is a subset of international business.International marketing takes many forms ranging from exporting to wholly owned subsidiaries. The unit deals with the marketing activities and the management of those activities in foreign markets. The depth and breadth of a business’ involvement in marketing activities in foreign markets depends on many factors, e.g., its size, resources and extent of international experiences. International marketing is concerned with a wide range of organisations, from businesses that export to only one market, to large global companies marketing their products across many countries and managing the marketing activities through their own subsidiaries. International marketing issues relating to small firms and exporting will be emphasised throughout the course of this unit.Marketing theory, international trade and international business management principles provide the foundation for this unit. The theoretical frameworks form the basis of explaining international marketing decisions, including market selection, mode of market entry, the management of marketing activities, and market coverage.
Evaluate the major environment trends, business and cultural conventions and their effect on buying behaviour and marketing approaches in international markets.
GLO1: Discipline-specific knowledge and capabilities
GLO8: Global citizenship
ULO2
Analyse international markets and support international marketing strategy development using a diversity of information sources, which are relevant and up to date.
GLO3: Digital literacy
ULO3
Develop appropriate marketing strategies for global operations within the context of a dynamic global environment.
GLO1: Discipline-specific knowledge and capabilitiesGLO4: Critical thinking
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment 1:(Group of 2)
1A: Poster (Business)
1B: In-class presentation
2000 words
20 minutes
15%
Assessment 1:(Individual)
Written Reflection
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: MPT736 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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