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2022 unit information
Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates.
Last updated: 4 March 2022
Nil
AIP204
Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 2-hour seminar per week
1 x 2-hour online seminar per week
Digital technologies have radically changed the media’s role in politics and campaigns. Social media and smartphones mean we are more connected, have greater access to news and diverse voices can be heard. But they also contribute to fake news, echo chambers, clickbait and trolling. The key theoretical question we consider is whether the media acts as a public watchdog or a political lapdog. You will examine and analyse the media’s role in traditional political campaigns as well as social movements. You will learn how politicians and activists sell their message, target an audience and interact with journalists. Students will develop and refine practical media skills relevant to running communications in a political campaign (such as creating fictional social media accounts, videos, speeches, memes and hashtags). Students will benefit from developing both an enhanced understanding of and practical skills regarding the role of the media in contemporary politics and campaigns.
Review and analyse major theoretical, conceptual, and policy debates about the nature and significance of politics and the media and the contexts in which they operate
GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking
Communicate complex political ideas to a public audience, through a range of social, audio visual and written media, based on understanding of the theoretical and conceptual underpinnings of political communication
GLO2: Communication
Employ a range of digital technologies to apply political knowledge, and to engage in the (fictional) political process by running a political campaign
GLO3: Digital literacy
Employ initiative and creativity to generate approaches and solutions to complex problems of politics and media- including developing practical skills and applying them to real world (fictional) examples
GLO5: Problem solving
Demonstrate teamwork skills parallel to the contemporary professional environment
GLO7: Teamwork
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: AIP247 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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