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ALC701 - Social Media Collaboration

Year:

2022 unit information

Important Update:

Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates.

Last updated: 4 March 2022

Enrolment modes:Trimester 2: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Sally Brandon
Cohort rule:

Nil

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour online seminar (Week 1), 1 x 1-hour online seminar (Week 2, Weeks 4-11), 2 x 5.5-hour on-campus intensives (Week 3)

 

Scheduled learning activities - cloud:

1 x 2-hour online seminar per week (recordings provided)

Content

This unit enables students to enhance their professional skills and digital competencies through an in-depth exploration of the complexities of social media spaces and practices, with a particular emphasis placed on the many roles collaboration plays in diverse industry settings. Students will create and share online content through interactive and collaborative assessment, developing their individual portfolios and learning how to strategically build a dynamic online network and presence.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Explicate and critically analyse social media principles, processes and practices relevant to a wide range of personal, professional and industry contexts.

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking

ULO2

Collaborate on a project with team members using various social media channels to co-create an industry-relevant media output and social media strategy, and to articulate a rationale for the output and the strategy.

GLO7: Teamwork

ULO3

Demonstrate advanced digital literacies to build your online identity and portfolio by interacting with an online learning community using social media.

GLO3: Digital literacy

ULO4

Apply advanced communication skills in written, visual and oral formats to collaboratively make and share digital content using social media for a range of purposes and audiences.

GLO2: Communication

ULO5

Act with agency and purpose in order to reflect on collaborative activities through ethical, appropriate and considered peer feedback and self-assessment.

GLO6: Self-management

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Online exercise 1500 words
or equivalent
30% Week 5
Assessment 2 - Portfolio output 1500 words
or equivalent
30% Week 8
Assessment 3 (Group of 3-5 students) - Collaborative digital media project 2000 words
or equivalent
40% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

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