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ALM101 - Making Social Media

Year:

2022 unit information

Important Update:

Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates.

Last updated: 4 March 2022

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*

Trimester 3: Burwood (Melbourne), Cloud (online)

Note: Enrolment into this unit must be completed by the end of week 1 of trimester due to early assessment deadlines.

Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Kristin Demetrious
Trimester 3: Emily Wade
Cohort rule:

Nil

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALC203

Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

Trimester 1: 1 x 2-hour seminar per week. Extensive online interactions via social media equivalent to 1 x 1-hour class per week

Trimester 3: 1 x 4-hour intensive (weeks 1, 2, 4, 8, 10) and 1 x 2-hour online seminar (week 11). Extensive online interactions via social media equivalent to 1 x 1-hour class per week

Scheduled learning activities - cloud:

1 x 2-hour seminar per week for Cloud students. Extensive online interactions via social media equivalent to 1 x 1-hour class per week

Note:

*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery

Content

This unit enables students to explore and experience present day digital media culture in critical and creative ways. The unit is built on multi-platformed content, delivery and assessment, providing a user-friendly engagement with social media that facilitates practical, hands-on work in micro-blogging, blogging and podcasting. Creating and sharing different forms of media content, students learn how to communicate across various online platforms as part of a highly interactive community. Highlighting the benefits of media-making for personal and professional use, the unit allows students to develop their portfolios and discover how to use social media to strategically build a dynamic online identity.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Describe and analyse social media spaces, behaviours and debates relevant to a range of personal and professional contexts.

GLO1: Discipline-specific knowledge and capabilities

ULO2

Apply real-world social media technologies to develop an online identity and portfolio by creating digital content that showcases media-making conventions and techniques.

GLO1: Discipline-specific knowledge and capabilities

GLO3: Digital literacy

ULO3

Conform to legal and ethical standards of media-making and contribute to an online learning community using social media platforms as a global digital citizen.

GLO3: Digital literacy

GLO8: Global Citizenship

ULO4

Apply communication skills in written, visual and oral formats to create and share digital content using social media for a range of purposes and audiences.

GLO2: Communication

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Online exercise 800 words or equivalent 20% Information not yet available
Assessment 2 - Portfolio output 1 1600 words 
or equivalent
40% Information not yet available
Assessment 3 - Portfolio output 2 1600 words
or equivalent
40% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

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