Course search
2022 unit information
Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates.
Last updated: 4 March 2022
Nil
Students must pass any two level 2 units
ALR276
1 x 2-hour seminar per week
Learning experiences are via CloudDeakin
This unit explores persuasive language practices in public relations within the context of communication industries to analyse the consequences and impacts for people and society. The unit uses case studies to focus on corporate bad behaviour, digital disinformation, as well as advocacy campaigns for social change. In an applied approach, students also research media texts to analyse how persuasion works to change opinion in contemporary neoliberal settings, like public debates. Students will explore ethical frameworks of key thinkers in sociological and communicative fields and how they can be used to develop resilient communities and public understanding of important issues, such as climate change.
Apply knowledge of ethics, persuasive language practices in communication industries and analyse the consequences for people and society
Apply theories and frameworks to critically reflect on the case studies in relation to ethics, and social impact
Critically engage with real-world texts to analyse persuasion using accepted writing techniques
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Click on the fee link below which describes you:
