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2022 unit information
Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates.
Last updated: 4 March 2022
D305 students must have passed 24 credit points of study at levels 1, 2 & 3 with a minimum WAM of 60%, otherwise Nil
Nil
Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 2-hour seminar (weeks 1, 2, 5, 6)
1 x 2-hour online seminar (weeks 3, 4, 7, 8, 9)
1 x 4-hour seminar (week 10)
Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hours per week equivalence)
This unit pays special attention to the public relations industry in managing conflict and social change at different stages of modernity and contexts. Drawing on a number of activist case studies, the unit emphasises a socio-cultural understanding and analysis through a ‘critical public relations’ lens in order to understand ‘PR’ and its impacts, especially for marginalised groups. This assists students to analyse movements for social change and communication campaigns through a range of novel perspectives.
Identify and justify how the use of a public communication approach can be used to achieve goals and empowerment and participation
GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking
GLO5: Problem solving
Apply a range of social theoretical frameworks to complex ethical issues
GLO8: Global citizenship
Locate, interpret and analyse media and communication 'texts' critically
GLO2: Communication
GLO3: Digital literacy
Critically evaluate a range of public relations approaches within 20th century and 21st century contexts
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: ALR718 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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