Course search
2022 unit information
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 1 hour class and 1 x 2 hour seminar per week
11 x 1 hour class (recordings provided) and 10 x 2 hour online seminar
This unit introduces students to the nature of social media and its cultural politics. It familiarises students with software tools for accessing, analysing, and visualising social media data. It also explores (1) the implications of accessing social media data; (2) the benefits and problems with analysing social media data in real time; (3) the approaches to analysing social media data for trends and patterns; and (4) the approaches for social media data-driven innovation in organisations.
Identify and analyse the innovation potential and risks of applying social media analytics tools in an organisational setting
GLO1: Discipline specific knowledge and capabilities
ULO2
Present arguments in written and oral form about the innovation potential and impact of social media data in an organisational setting
ULO3
Apply analytics tools to identify, explain and produce visualisations associated with patterns in social media data
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement: Achieve at least 50% of the mark available for the Examination
Texts and reading lists for units can be found on the University Library via the following link. Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Click on the fee link below which describes you:
