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2022 unit information
MMK101 and MMK280; plus any three units from: MMK266, MMK295, MMK365, MMM343, MMK368
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 30 minutes online video recording of respective topics per week
1 x 3 hour seminar per week
1 x 3 hour online seminar (livestreamed with recordings provided) per week
This unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.
Examine and evaluate the relationship between marketing activities in national and international organisational strategic planning
GLO1:Discipline-specific knowledge and capabilities
ULO2
Analyse and reflect on strategic marketing concepts, tools and processes
GLO1: Discipline-specific knowledge and capabilitiesGLO4: Critical thinking
ULO3
Identify, evaluate and recommend appropriate marketing strategies that incorporate triple bottom line perspectives
GLO4: Critical thinking
ULO4
Identify and evidence individual skill sets and capabilities and communicate them when applying for diverse marketing roles
GLO2: CommunicationGLO6: Self-management
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment 1:Part A: Professional Identity task (Individual)Part B: Presentation (video recording) (Individual)
1a:1500 words1b: 5 mins
Assessment 2:Part A: Strategic Report (Client) (Group of 3) Part B: Strategic Narrative and reflection (self), (Individual)
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement: Achieve at least 50% of Assessment 2 and 3 combined marks (i.e. at least 20 out of 40 marks). Successfully complete the professional literacy module to gain access to the assignment dropbox.
The texts and reading list for the unit can be found on the University Library via the link below: MMK325 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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