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2022 unit information
MMK277 or MMK101
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Weeks 1-5 :1 x 1.5 hour class per week plus 1 x 2 hour workshop per week
Weeks 6-11: 1 x 2 hour class per week plus 1 x 1 hour workshop per week
Weeks 1-5 :1 x 1.5 hour class (recordings provided) per week plus 1 x 2 hour online workshop per week (Livestreamed with recordings provided)
Weeks 6-11: 1 x 2 hour class (recordings provided) per week plus 1 x 1 hour online workshop per week (Livestreamed with recordings provided)
Business Marketing is about the marketing conducted between businesses and other organisations. The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.
Apply fundamental marketing concepts and processes in business-to-business marketing contexts
GLO1: Discipline-specific knowledge and capabilities
Develop and communicate a written plan for targeting a business market
GLO2: Communication
Critically analyse and synthesise information from academic and industry publications, market research, and other business-to-business marketing sources
GLO3: Digital literacy
Reflect on the application of fundamental marketing concepts and processes in business-to-business contexts through critical evaluation and analysis of how target marketing strategy is developed
GLO6: Self-management
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment 1: Project
Part 1: Data Analysis (Individual)
Part 2: Report (Individual)
Part 1: 20%
Part 2: 40%
24 hour Open Book Online Exam
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement: Achieve at least 50% of the marks available on the exam.
The texts and reading list for the unit can be found on the University Library via the link below: MMK368 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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