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MMM799 - Arts Fundraising and Sponsorship

Year:

2022 unit information

Enrolment modes:Trimester 2: Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Hilary Glow
Prerequisite:

Nil

Corequisite:Nil
Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - cloud:

Online independent and collaborative learning activities including 11 scheduled online seminars

Content

Arts sponsorship and philanthropy provide vital benefits to cultural organisations. In an increasingly competitive environment, and with declining government funding, the arts and cultural sector is looking to develop strong and sustainable relationships through a diversity of partnerships. This unit gives students the opportunity to understand and analyse a fundraising or sponsorship case study and the contextual pressures that affect its outcome. The topics addressed in this unit include: the nature and role of fundraising; the principles and practices of government relations and corporate sponsorship; and philanthropy and donors.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Appraise knowledge and practice relating to the key issues in arts fundraising and sponsorship

 GLO1: Discipline-specific knowledge and capabilities

ULO2

Apply a range of online resources to research into the management of arts fundraising and sponsorship campaigns

 GLO3: Digital literacy

ULO3

Determine the use of a range of approaches and techniques in arts fundraising and sponsorship campaigns

GLO4: Critical thinking

ULO4

Personalise an understanding of the contribution arts fundraising makes to organizational effectiveness and the sustainability of the arts sector

 GLO6: Self-management

 

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)		 Indicative due week
Assessment 1 (Individual) - Essay 1500 words 30% Week 6
Assessment 2 (Individual) - Essay 2500 words 50% Information not yet available
Assessment 3 (Individual) - Regular engagement in online activities and discussions 1500 words 20% Weekly

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

Texts and reading lists for units can be found on the University Library via the following link. Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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