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2022 unit information
M709 students:Nil
All other students: MMS712
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Online independent and collaborative learning activities including four (4) scheduled online workshops
This unit focuses on the increasing influence of traditional and new media forms of content delivery on sport. Issues to be examined include the economics of broadcasting through rights revenue, contracts and inter-organisational partnerships, government policy influences on sport and broadcasting, scheduling and promotional benefits and the production process of live sporting events and programming. Measurement terms such as ratings and share will be introduced focusing on their translation into revenue and commercial opportunity. The unit also covers future trends in sport broadcasting within Australia and abroad.
Identify the importance of, and links between, consumers, companies, broadcasters and the professional sport industry
GLO1: Discipline-specific knowledge and capabilitiesGLO4: Critical thinking
ULO2
Apply the principles of revenue, measurement, and production value, to determine the value of sport media assets and sport broadcasting relationships
GLO1: Discipline-specific knowledge and capabilitiesGLO5: Problem solving
ULO3
Synthesize, appraise and critically assess the relative valuations of media assets and delivery systems from multiple sport organisation perspectives
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment 2: (Individual) Report (Analytical)
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: MMS773 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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