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2022 unit information
For M758 students only:
MPK732/MPT732/ MPR732, MPK701, plus any six other units in M788
For all other students:
MPK732/MPT732 or MBA720/MBT720, plus any seven other postgraduate units
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 3 hour seminar (livestreamed with recordings provided) per week
1 x 3 hour seminar (livestreamed and recordings provided) + 1 hour online seminar (livestreamed with recordings provided) per week
This is the capstone unit for the Master of Marketing. It provides an overview of the analytical framework for strategic market planning; the nature of strategic market planning, analysing market opportunity and competitive capability. It requires students to combine strategic theory with an integrated understanding of marketing theory and applied research skills gained throughout the course and apply it in a competitive business simulation. Student teams will be competing against other teams for markets, market share, sales, and ultimately profit through the successful management of product lines and other corporate resources. The overall objective of the unit is to demonstrate an ability to analyse markets, evaluate opportunities, and create corporate value through the application of marketing theory.
ULO1
Evaluate and apply current and emerging marketing concepts and practices in contemporary business
ULO2
Apply advanced communication skills to convey complex marketing concepts in a range of business settings to expert and non-expert audiences
ULO3
Formulate solutions to real-world marketing problems that seek to improve efficiencies, quality, innovation and/or customer responsiveness
ULO4
Evaluate teamwork skills and capabilities developed during the unit
ULO5
Appraise the self-management skills needed to work and learn independently, and to take initiative and responsibility for own learning/development
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement: achieve at least 50% of the total marks available
The texts and reading list for the unit can be found on the University Library via the link below: MPK733 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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