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MBT704 - Marketing, Consumers, and the Marketplace (Tour)

Year	2025 unit information
Enrolment modes:	Not offered in 2025
Credit point(s):	1
EFTSL value:	0.125
Previously:	Marketing, Positioning and Consumers (Tour)
Cohort rule:	This unit is only available to students enrolled in M701, M501, M543, M601, M703 and M743
Prerequisite:	Nil
Corequisite:	Nil
Incompatible with:	MBA704, MBA720, MBR704, MBT720, MMK732, MMT732, MPK732, MPT732
In-person attendance requirements:	The tour involves a compulsory online pre-departure orientation session. The MBT704 (combined with MMT732) tour is designed as a collaborative and independent guided learning experience with activities in multiple, international settings, held over ten days. There will be approximately 30 hours dedicated to actively engaging in learning and assessment activities. All assessment tasks take place while on the study tour. In addition, there is an experiential learning component of approximately 20 hours where students undertake a combination of company site and business institution visits; and cultural experiences relevant to the destination. The program is designed to be interactive, collaborative and reflective. The international experience will provide students with a greater understanding of how the business and cultural environment impacts on business and management decision making and how these insights can be transferred across international boundaries.
Typical study commitment:	This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site.
Note: Faculty-led Study Tours are by application only and have limited places available. Visit the Business and law study abroad website for further information and how to apply. Please contact the Faculty WIL team at bl-wil@deakin.edu.au for any enquiries.

Content

The unit covers the three main domains of marketing activity, viz., marketing management, segmentation and positioning, and an understanding of the consumer. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, and problem solving.

Learning outcomes

ULO	These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can:	Alignment to Deakin Graduate Learning Outcomes (GLOs)
ULO1	Evaluate the key concepts, models and theories upon which the practice of marketing in small, medium and large organisations is based.	GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking
ULO2	Apply the fundamental principles involved in managing marketing from an executive and director perspective to achieve appropriate organisational outcomes.	GLO1: Discipline-specific knowledge and capabilities GLO5: Problem solving
ULO3	Analyse marketing problems and be capable of applying relevant concepts, models and theories to generate appropriate solutions.	GLO4: Critical thinking GLO5: Problem solving
ULO4	Communicate a sophisticated understanding of a range of issues, practices, models and phenomena in marketing.	GLO1: Discipline-specific knowledge and capabilities GLO2: Communication

Assessment

Assessment Description	Student output	Grading and weighting (% total mark for unit)	Indicative due week
Assessment 1: Part A: (Group of 2) On-site presentation Part B: (Group of 2) In class presentation and report	Part A: 10 minutes Part B: 15 minutes and 1500 words	Part A: 20% Part B: 30%	On study tour
Assessment 2: (Individual) Report (Analytical)	3500 words	50%	Week 9

Assessment Description

Student output

Grading and weighting
(% total mark for unit)

Indicative due week

Assessment 1:
Part A: (Group of 2) On-site presentation

Part B: (Group of 2) In class presentation and report

Part A: 10 minutes

Part B: 15 minutes and 1500 words

Part A: 20%

Part B: 30%

On study tour

Assessment 2: (Individual) Report (Analytical)

3500 words

50%

Week 9

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning resource

The texts and reading list for MBT704 can be found via the University Library.

Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

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