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AIP347 - Media and Politics: Campaign Strategies

Year	2025 unit information
Enrolment modes:	Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Credit point(s):	1
EFTSL value:	0.125
Unit Chair:	Trimester 2: Maria Rae
Previously:	AIP247
Prerequisite:	Nil
Corequisite:	Nil
Incompatible with:	AIP204
Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:	1 x 2-hour on-campus seminar per week
Educator-facilitated (scheduled) learning activities - online unit enrolment:	1 x 2-hour online seminar per week
Typical study commitment:	Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site.

Content

Digital technologies have radically changed the media’s role in politics and campaigns. Social media and smartphones mean we are more connected, have greater access to news and diverse voices can be heard. But they also contribute to fake news, echo chambers, clickbait and trolling. The key theoretical question we consider is whether the media acts as a public watchdog or a political lapdog. You will examine and analyse the media’s role in traditional political campaigns as well as social movements. You will learn how politicians and activists sell their message, target an audience and interact with journalists. Students will develop and refine practical media skills relevant to running communications in a political campaign (such as creating fictional social media accounts, videos, speeches, memes and hashtags). Students will benefit from developing both an enhanced understanding of and practical skills regarding the role of the media in contemporary politics and campaigns.

Learning outcomes

ULO	These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can:	Alignment to Deakin Graduate Learning Outcomes (GLOs)
ULO1	Review and analyse major theoretical, conceptual, and policy debates about the nature and significance of politics and the media and the contexts in which they operate	GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking
ULO2	Communicate complex political ideas to a public audience, through a range of social, audio visual and written media, based on understanding of the theoretical and conceptual underpinnings of political communication	GLO1: Discipline-specific knowledge and capabilities GLO2: Communication
ULO3	Employ a range of digital technologies to apply political knowledge, and to engage in the (fictional) political process by running a political campaign	GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy
ULO4	Employ initiative and creativity to generate approaches and solutions to complex problems of politics and media- including developing practical skills and emulating real world examples.	GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking GLO5: Problem solving
ULO5	Apply teamwork skills parallel to the contemporary professional environment	GLO1: Discipline-specific knowledge and capabilities GLO7: Teamwork

Assessment

Assessment Description	Student output	Grading and weighting (% total mark for unit)	Indicative due week
Assessment 1: (Group) Portfolio	800 words or equivalent	10%	Week 5
Assessment 2: Report	2000 words or equivalent	60%	Week 8
Assessment 3: (Group) Portfolio	1200 words or equivalent	30%	Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning resource

The texts and reading list for AIP347 can be found via the University Library.

Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

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