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ALA101 - Advertising Principles and Practices

Year	2025 unit information
Enrolment modes:	Trimester 1: Burwood (Melbourne), Online Trimester 3: Online
Credit point(s):	1
EFTSL value:	0.125
Unit Chair:	Trimester 1: Cameron Jenyns Trimester 3: Cameron Jenyns
Prerequisite:	Nil
Corequisite:	Nil
Incompatible with:	ALAM101
Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:	1 x 1-hour online lecture per week 1 x 2-hour on-campus seminar per week
Educator-facilitated (scheduled) learning activities - online unit enrolment:	1 x 1-hour online lecture per week (recordings provided)
Typical study commitment:	Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site.

Content

This unit will introduce students to the theory and practice of contemporary advertising by exploring the industry's history and rapidly changing nature in the digital era. The social, ethical and regulatory contexts of advertising are established to encourage students to become reflective future producers or consumers of advertising messages. The strategic imperatives of advertising and notions of effectiveness are examined to build students' abilities to solve communication problems that are commonly faced by private, public and non-for-profit sector clients.

Learning outcomes

ULO	These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can:	Alignment to Deakin Graduate Learning Outcomes (GLOs)
ULO1	Recognise and describe the changing nature of the advertising industry in the digital era	GLO1: Discipline-specific knowledge and capabilities
ULO2	Explain the social, regulatory and ethical dimensions of contemporary advertising practice	GLO1: Discipline-specific knowledge and capabilities GLO7: Teamwork
ULO3	Identify advertising research and planning processes	GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving
ULO4	Evaluate media channel suitability for prescribed target audiences	GLO1: Discipline-specific knowledge and capabilities

Assessment

Assessment Description	Student output	Grading and weighting (% total mark for unit)	Indicative due week
Assessment 1 - (Group of 3 - 4 students) - Presentation	1200 words or equivalent	30%	Week 5
Assessment 2 - (Individual) - Planning Report	2000 words	50%	Week 9
Assessment 3 (Individual) - Creative Brief	800 words or equivalent	20%	Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning resource

The texts and reading list for ALA101 can be found via the University Library.

Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

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