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ALR104 - Strategic Communication and Writing

Year	2025 unit information
Enrolment modes:	Trimester 2: Burwood (Melbourne), Online From 2026: Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Credit point(s):	1
EFTSL value:	0.125
Unit Chair:	Trimester 2: Ross Monaghan
Prerequisite:	Nil
Corequisite:	Nil
Incompatible with:	ALRM104
Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:	1 x 1-hour online lecture per week (recordings provided) 1 x 2-hour on-campus seminar per week
Educator-facilitated (scheduled) learning activities - online unit enrolment:	1 x 1-hour online lecture per week (recordings provided) 1 x 2-hour online seminar per week
Typical study commitment:	Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site.

Content

This unit develops foundation skills and knowledge required for understanding public relations as a strategic and communications function within organisations. Students will learn how to conduct effective research to solve public relations problems and develop written tactics for traditional and new media channels that encourage mutual understanding between organisations and their publics. Concepts and applied learning in this unit will be relevant to all students interested in the way businesses, public sector bodies and NGOs communicate within complex and changing social contexts and an increasingly networked and digital society.

Learning outcomes

ULO	These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can:	Alignment to Deakin Graduate Learning Outcomes (GLOs)
ULO1	Demonstrate understanding of various communication theories through application to persuasive and informational strategic communication projects	GLO1: Discipline-specific knowledge and capabilities
ULO2	Identify relevant information drawn from secondary research and desktop research to prioritise and construct key messages	GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO4: Critical thinking GLO5: Problem solving
ULO3	Apply a writing process to develop key messages into strategic communication tactics to support clearly defined objectives	GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving
ULO4	Write clear and consistent strategic communication tactics in a tone and style appropriate for a specified audience and media channel	GLO1: Discipline-specific knowledge and capabilities GLO2: Communication
ULO5	Edit and evaluate written strategic communications tactics	GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking

Assessment

Assessment Description	Student output	Grading and weighting (% total mark for unit)	Indicative due week
Assessment 1: Short answer strategy quiz	800 words or equivalent	20%	Week 4
Assessment 2: (Group) Research and writing project	1600 words or equivalent	40%	Week 11
Assessment 3: Portfolio	1600 words or equivalent	40%	Week 8

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning resource

The texts and reading list for ALR104 can be found via the University Library.

Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

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