Unit search

Use Advanced unit search to narrow results by level of study, teaching period, mode, location etc.

You must enter at least one search parameter.

Search results

ALR214 - Lobbying and Advocacy

Year

2025 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Deirdre Quinn-Allan
Prerequisite:

Nil

Corequisite:Nil
Incompatible with: ALR383
Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 1-hour online lecture per week

1 x 2-hour on-campus seminar per week

Educator-facilitated (scheduled) learning activities - online unit enrolment:

1 x 1-hour online lecture per week

1 x 2-hour online seminar per week

Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Content

This unit is about public affairs strategy and tactics to influence government. In a representative democracy like Australia, public interest may be understood as a guiding principle in shaping government policy. However, the concept of the "public interest" tends to obscure the role of power dynamics and media influence. Building on these ideas, this unit examines the field of public affairs and the use of lobbying and advocacy by nonprofit, corporate, and governmental sectors to mould public opinion and influence government policies to their advantage. The unit explores ways in which public affairs sometimes supports positive policy outcomes, while at other times, it may drive harmful policies that are not in the public interest.

Learning Outcomes

ULO These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can:

Alignment to Deakin Graduate Learning Outcomes (GLOs)

ULO1 Analyse the relationship between issues management, policy, and public opinion formation within the context of lobbying and advocacy

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking
ULO2 Research and analyse an issue impacted by government decision-making from an organisational and stakeholder perspective

GLO1: Discipline-specific knowledge and capabilities

GLO3: Digital literacy

GLO4: Critical thinking

GLO5: Problem solving
ULO3 Work as an effective member of team using online means to plan, contribute to, and edit a lobbying project to a professional standard

GLO1: Discipline-specific knowledge and capabilities

GLO3: Digital literacy

GLO7: Teamwork
ULO4 Apply principles of ethical lobbying and advocacy to plan a persuasive lobbying and advocacy strategy

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO4: Critical thinking

GLO5: Problem solving

Assessment

Trimester 1:
Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: (Group) Background Briefing 1200 words
or equivalent
30% Week 5
Assessment 2: Lobbying and Advocacy Strategy 2000 words
or equivalent
50% Week 11
Assessment 3: Online exercises 800 words
or equivalent
20% Part A: week 6

Part B: week 10

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning resource

ALR214 Lobbying, Advocacy and Public Opinion has weekly study guide topics on the unit site. Links to readings and resources are located within the study guide topics. Commence each week’s topic via the study guide. Whilst many readings and resources can be found via the University Library via ALR214 link, you should not rely on this list as you may miss learning activities and resources central to assessment.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Estimate your fees

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.