Business analytics


Every business seeks to gain a competitive advantage through data. As a result, graduates with analytical skills are in high demand. Business analytics is offered as part of our Bachelor of Business Analytics and our Master of Business Analytics is an industry leader.

Career opportunities

Do you have a curious, inventive mind that sees what’s ‘invisible’ when it comes to problem-solving and data? Earn great money while being inspired by a rewarding career in analytics.

As a graduate, your knowledge, skills and competencies in modern data science and statistical analysis will be highly valued by employers seeking greater efficiencies and competitive advantage through data insights.

Typical roles can be found across business and scientific fields, as well as within governments, and include:

  • business analytics consultant
  • BI specialists
  • business systems analyst
  • computer system analyst
  • data analyst
  • information analyst
  • information manager/information officer
  • market analyst
  • project manager
  • predictive modeller.


Undergraduate (your first degree)

An undergraduate degree is generally completed between two to four years, depending on the pattern of study and any recognition of prior learning you may have. Associate degrees, bachelor and bachelor with honours are all undergraduate degrees.


Postgraduate (further study)

A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, master’s and PhDs, as well as specialist programs for industry professionals.


Higher Degrees by Research (supervised research)

Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.

Discover business analytics

Business analytics focuses on unlocking insights in data to improve operational 
efficiency, financial performance and strategic management. Every business organisation wants to gain a competitive advantage by unlocking the hidden insights in their data. This means that graduates with business analytics skills are in high demand across the globe. Get in touch with us to find out more about business analytics at Deakin.

Enquire about business analytics

See what others don't

Learn to find meaning and extract value from data by applying creativity to real-world problems. We’ll arm you with data analysis skills and teach you how to apply problem-solving and creative thinking to the needs of business, science and society.

Data – the new frontier

Organisations place increasing emphasis on data to make day-to-day decisions and inform long-term strategy. Data analysts and specialists are in high demand, as businesses and governments need to make sense of the huge pools of available data.

Start Anytime

MIS770A Analytical Skills Foundations is available via Start Anytime, which allows you to complete the unit in as little as four weeks, or over the course of a whole year. There are no assignment deadlines – you complete the work within a time frame that works for you.
Learn more about Start Anytime

Research with us

Flesh out your own theories and ideas at a high conceptual level. Research in this area can bring real value and practical benefits to your place of employment – not just academia. Research anything from business analytics through to information systems.

Recent Deakin research

The Department of Information Systems and Business Analytics has broad research programs.

The key research areas within our department include information governance and security, social informatics, competitive information, visual analytics and cognitive analytics. It also hosts two sponsored laboratories: the IBM Centre of Excellence in Business Analytics, and the Visual Analytics Collaboratory.

Learn more about researching with the department

Deakin Webinar Series: Inside the career of a business analyst

Business analytics is an increasingly in-demand skill in Australia and globally. In a world driven by data, business analysts recognise patterns, uncover insights and contribute to significant decisions.

Industry connections

Industry-informed teaching

Deakin’s teaching and research staff are experts in their fields, with broad international links and connections with industry. Our courses are designed to take into account the needs of industry to ensure what we teach you is up to date and reflects what organisations need. You also have the opportunity to learn from professionals in the field through industry guest lecturers, and contribute to research and development projects.

Industry-based learning

Industry placements provide you with an opportunity to immerse yourself in a professional workplace, developing your practical and job-ready skills that employers will regard highly. Developing these professional networks while you study opens up a world of possibilities.


Our Bachelor of Commerce is internationally recognised and EPAS-accredited by the European Foundation for Management Development (EFMD). We're the only Australian university with EPAS accreditation for its Bachelor of Commerce.

Relevant to industry

Deakin's business analytics program has been developed in partnership with the biggest names in business analytics. A significant component of the course is delivered by business analytics professionals in the form of practice modules, with partnerships including IBM, Microsoft, SAS, Accenture, Altis Consulting, Deloitte, Ernst & Young, PBT Group and PwC.

Accredited by the Australian Computer Society

Deakin's Master of Business Analytics is one of the only Australian business analytics programs accredited by the Australian Computer Society (ACS).

International accreditation

Our Bachelor of Commerce is internationally recognised and EPAS accredited by the European Foundation for Management Development (EFMD). We are the only Australian university with EPAS accreditation for its Bachelor of Commerce.

Our MBA is internationally recognised and EPAS accredited by the European Foundation for Management Development. EPAS is an international quality benchmark for business programs worldwide. 

Deakin Business School (DBS) is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three in Victoria.

Also, depending on unit choice, once you’re a graduate of the Master of International Finance, you can become a member of:

  • Finance and Treasury Association (FTA)
  • Financial Planning Association (FPA)
  • Financial Services Institute of Australasia (FINSIA).

Master of Business Analytics – unlocking hidden potential in big data

A brief overview of the Master of Business Analytics course run by the Deakin Business School.

We're here to help

If you're dreaming of an exciting and rewarding career in business analytics, we'll help get you there.

What's it really like to study business analytics at Deakin?

As organisations work to gain a competitive advantage with data, business analysts are in high demand.

Read more

Three steps to managing your uni workload

Set yourself up for success by following these three steps to managing your uni workload.

Read more

Browse other disciplines within business

Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.

Still haven't found what you are looking for?