Public relations


If you’re a born communicator, a career in public relations could be for you. Learn how to design and execute strategic communication campaigns. You’ll graduate with the fine-tuned skills and techniques required for effective reputation management.

Career opportunities

If you’re a strong communicator with excellent writing skills and creative thinking, public relations could be for you. 

Graduates have pursued careers as:

  • publicists
  • public relations specialists
  • communications managers
  • public affairs officers
  • corporate event planners
  • journalists.


Undergraduate (your first degree)

An undergraduate degree is generally completed between two to four years, depending on the pattern of study and any recognition of prior learning you may have. Associate degrees, bachelor and bachelor with honours are all undergraduate degrees.


Postgraduate (further study)

A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, master’s and PhDs, as well as specialist programs for industry professionals.


Higher Degrees by Research (supervised research)

Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.

My students work on communication projects that use a range of communication techniques including face-to-face, photography and audio content.

Ross Monaghan

Director of Graduate Employment

Expertise from industry

Deakin staff have many years of combined industry experience, and are leaders in their research fields. Learn from the best and be prepared for the job market with industry relevant skills and expertise.

Deakin Webinar Series: How to kickstart a career in communications

Trying to break into the fast-paced and constantly evolving word of communications can be overwhelming. Hear about our course options the units on offer, work integrated learning options and internships available to you.

Research with us

If you've got a great insight into how businesses present and handle themselves, consider specialising in public relations with a Higher Degree by Research.

Learn more about researching with us


Our courses are accredited by the Public Relations Institute of Australia (PRIA).

Deakin Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three in Victoria.

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