Social media strategies


Examine how modern organisations use social networks, blogs, virtual worlds, mobile computing and web 2.0 technologies for business. Gain insight into how social media can influence business values, goals and outcomes.

Get work-ready

By studying at Deakin, you’ll build an invaluable network through courses that are developed in consultation with industry and by taking part in workplace-learning experiences that give you the versatile skills you need to gain the employment edge. Learning through classes, conferences and group work, you'll develop highly developed technology skills to prepare you for careers of the future in business and related industries.


Postgraduate (further study)

A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, master’s and PhDs, as well as specialist programs for industry professionals.


Higher Degrees by Research (supervised research)

Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.

Career opportunities

If you're a creative thinker and see the big picture when it comes to organisations leveraging social media, a career in social media strategy could be for you. 

You may find a career in:

  • account executive
  • digital insights officer
  • digital media consultant
  • digital marketing
  • information technology officer
  • social media specialist.

Business in the 21st century

Learn techniques for analysing business data to support decision-making. Learn about the application of analytics to customer segmentation and profiling, social media analysis, predicting customer behaviour and optimising profitability.

Research with us

In such a booming field, there’s always interesting insights to be had. Take on a higher degree by research and expand your career opportunities.

Learn more about researching with us


Deakin has been awarded the following prestigious accreditations:

  • Deakin Business School (DBS) is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three business schools in Victoria to achieve this recognition.
  • DBS has been awarded EQUIS accreditation through the European Foundation for Management Development (EFMD). This global best-practice recognition places Deakin Business School in the top 1 per cent of business schools worldwide.
  • Our online MBA is ranked in the world's top 25 – and the best in Victoria – by the prestigious international university ranking analysts QS Quacquarelli Symonds. The Deakin MBA is rated by QS for program strength, delivering an 'attractive and recognised program with a very high graduate employability rate'.

Browse other disciplines within information technology

Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.

Browse other disciplines within business

Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.