Social media strategies


Examine how modern organisations use social networks, blogs, virtual worlds, mobile computing and web 2.0 technologies for business. Gain insight into how social media can influence business values, goals and outcomes.

Deakin Business School: 1 of 3 schools in Victoria accredited by AACSB
#1 ranked university for skills development in Victoria: 2018 Student Experience Survey

Career opportunities

If you're a creative thinker and see the big picture when it comes to organisations leveraging social media, a career in social media strategy could be for you. 

You may find a career in:

  • account executive
  • digital insights officer
  • digital media consultant
  • digital marketing
  • information technology officer
  • social media specialist.

*2018 Student Experience Survey


Postgraduate (further study)

A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, master’s and PhDs, as well as specialist programs for industry professionals.


Higher Degrees by Research (supervised research)

Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.

Business in the 21st century

Learn techniques for analysing business data to support decision making. Learn about the application of analytics to customer segmentation and profiling, social media analysis, predicting customer behaviour and optimising profitability.

Research with us

In such a booming field, there’s always interesting insights to be had. Take on a higher degree by research and expand your career opportunities.

Learn more about researching with us


Deakin Business School (DBS) is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three in Victoria.

International rating for our business course

Deakin Business School achieved a maximum QS 5-Star Rating for facilities, internationalisation and diversity, teaching and student quality and engagement and program strength for its MBA.

Internationally recognised courses

Our MBA is also internationally recognised and EPAS accredited by the European Foundation for Management Development (EFMD). EPAS is an international quality benchmark for business programs worldwide.

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