Social media strategies

Discipline

Examine how modern organisations use social networks, blogs, virtual worlds, mobile computing and web 2.0 technologies for business. Gain insight into how social media can influence business values, goals and outcomes.

Deakin Business School: 1 of 3 schools in Victoria accredited by AACSB
#1 ranked university for skills development in Victoria: 2018 Student Experience Survey

Career opportunities

If you're a creative thinker and see the big picture when it comes to organisations leveraging social media, a career in social media strategy could be for you. 

You may find a career in:

  • account executive
  • digital insights officer
  • digital media consultant
  • digital marketing
  • information technology officer
  • social media specialist.

*2018 Student Experience Survey

    Postgraduate

    Postgraduate (further study)

    A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, master’s and PhDs, as well as specialist programs for industry professionals.

    Master of Commerce Apply for Deakin's postgraduate course, the Master of Commerce, to pursue a career in any area of business and government in Australia and internationally.
    Postgraduate Coursework
    Master of Business Administration (International) Gain business skills and experience by enrolling in Australia's top Master of Business Administration (International) - a postgraduate course from Deakin.
    Postgraduate Coursework

    Research

    Higher Degrees by Research (supervised research)

    Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.

    Master of Commerce (Research) There are currently no intakes for this course.
    Higher Degrees Research
    Doctor of Philosophy (Information Technology) Study a Doctor of Philosophy - Information Technology and research various theories and contemporary issues. Discover more.
    Higher Degrees Research
    Doctor of Philosophy (Business and Law) This supervised research program encourages you to make a substantial, original contribution to knowledge in your chosen field. Learn more and apply today.
    Higher Degrees Research

    Business in the 21st century

    Learn techniques for analysing business data to support decision making. Learn about the application of analytics to customer segmentation and profiling, social media analysis, predicting customer behaviour and optimising profitability.

    Research with us

    In such a booming field, there’s always interesting insights to be had. Take on a higher degree by research and expand your career opportunities.

    Learn more about researching with us

    Accreditation

    Deakin Business School (DBS) is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three in Victoria.

    International rating for our business course

    Deakin Business School achieved a maximum QS 5-Star Rating for facilities, internationalisation and diversity, teaching and student quality and engagement and program strength for its MBA.

    Internationally recognised courses

    Our MBA is also internationally recognised and EPAS accredited by the European Foundation for Management Development (EFMD). EPAS is an international quality benchmark for business programs worldwide.

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