ACC303 - Communication Research Practices


2023 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Online

Trimester 1 2023 will be the final offering of this unit

Credit point(s): 1
EFTSL value: 0.125


Corequisite: Nil
Incompatible with:


Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar per week

Scheduled learning activities - online

Online independent and collaborative learning activities including weekly engagement with materials and discussion forums


This unit focuses on research skills that can be applied to professional practice in diverse media and cultural industries. Examining how to collect, analyse, and interpret quantitative and qualitative data, the unit enables students to gain practical experience in using research methods such as participant observation, focus groups, and various digital methods, including online surveys, ratings analysis, data visualisation and social media analytics. Students will critique the benefits and limitations of different media research methods, negotiate ethical considerations, and solve real-world problems by conducting industry-relevant research.

Unit Fee Information

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