ADV203 - Visual Communication Design Studio


2020 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Waterfront (Geelong)
Credit point(s): 1
EFTSL value: 0.125
Cohort rule:



Students must have completed 2 credit points from ADD101, ACG103, ADD102 or ADD103



Incompatible with:


Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar per week


Visual communication studio considers the broader applications of visual communication in an evolving contemporary environment. This involves negotiating the expectations of industry and the functions, processes, languages and materials of a range of complex design scenarios. Students work with project strategy, incorporating practical and theoretical considerations for physical and digital systems of branding properties and environmental design. This includes the independent and self-directed development of project scope, from inception and ideation and managing workflow, to provide a range of solutions. Demonstrating outcomes within budgets and on time. In this unit students evaluate and report on industry expectations as well as the expectations of users and target audiences in different market segments. This enables students a better understanding and develop the abilities to design for and meet complex client expectations within a visual communication design studio practice.

Unit Fee Information

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