ALA303 - International Advertising Campaigns

Year:

2020 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

Two units:  ALA201 and ALA203

Corequisite:

Nil

Incompatible with:

Nil

Study commitment

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit

Scheduled learning activities - campus

1 x 2-hour weekly seminar

Scheduled learning activities - cloud (online)

Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hour per week equivalence)

Note:

Availability to Mac Labs for campus students required

Content

This unit allows students to participate in global brand communication projects through work integrated learning experiences and will provide a sense of belonging by connecting them to the international advertising arena. Students will work in collaborative teams on real-world briefs set by well-known global brands to solve contemporary problems through creative and strategic thinking.

The unit also allows students to identify strengths in particular areas of advertising from either planning, art direction or copywriting and begin to build a digital portfolio that is shaped to promote their focus area.

Unit Fee Information

Click on the fee link below which describes you:

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