ALR300 - Public Relations Campaigns and Practice
2023 unit information
Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*
Trimester 2 2023 will be the final offering of this unit
Two units - one of ALR103 or ALR104 and one of ALR207 or ALR210
ALC300, ALC400, ALR400
Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|Scheduled learning activities - campus||
Burwood: 1 x 1-hour class per week and 1 x 2-hour seminar per week
|Scheduled learning activities - cloud (online)||
Online independent and collaborative learning activities including: 1 x 1-hour class per week (recordings provided), online learning tasks (2-hour per week equivalence)
*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery
The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.
Unit Fee Information
Click on the fee link below which describes you: