ALR300 - Public Relations Campaigns and Practice
2020 unit information
Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*
Two units - one of ALR103 or ALR104 And one of ALR207 or ALR210
ALC300, ALC400, ALR400
Students will on average spend 300 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|Scheduled learning activities - campus||
Burwood: 1 x 1-hour class per week and 1 x 2-hour seminar per week
|Scheduled learning activities - cloud (online)||
Online independent and collaborative learning activities including: 1 x 1-hour class per week (recordings provided), online learning tasks (2-hour per week equivalence)
*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery
The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.
Unit Fee Information
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