ALR300 - Public Relations Campaigns and Practice

Year:

2020 unit information

Enrolment modes:

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*

Credit point(s): 2
EFTSL value: 0.250
Prerequisite:

Two units -  one of ALR103 or ALR104 And one of ALR207 or ALR210

Corequisite:

Nil

Incompatible with:

ALC300, ALC400, ALR400

Study commitment

Students will on average spend 300 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

Burwood: 1 x 1-hour class per week and 1 x 2-hour seminar per week

Waurn Ponds: 1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including: 1 x 1-hour class per week (recordings provided), online learning tasks (2-hour per week equivalence)

Note:

*CBD refers to Institute of Koorie Education; Community Based Delivery

Content

The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.

Unit Fee Information

Click on the fee link below which describes you:

Talk to a Deakin adviser about studying at Deakin today

Call 1800 693 888Monday to Friday: 9am to 5pm AEDT
Chat live nowMonday to Friday: 8am to 7pm AEDT