Connect with content marketing

In the battle to win a customer's attention, content marketing can be a powerful weapon. Done well, it connects with customers at every point in their journey, inspiring action along the way. Successful content marketers are able to create content and manage its distribution, choosing the right channels at the right times.

Why earn a credential in content marketing?

As your content marketing skills connect organisations to their customers, they can connect you to job opportunities. The Content Marketing Credential will:

  • Formalise the learning and experience you have gained through your work
  • Prove your content marketing skills to employers
  • Help future proof your career by verifying your content marketing expertise
  • Provide opportunities for further development as you reflect on your capability
Depending on which level you achieve the credential in, it could lead to credit towards a post-graduate qualification at Deakin. We offer this credential in partnership with the Association for Data-Driven Marketing & Advertising.

Help us find you the right credential level

Select the statement that best describes you

Pre Bachelor-aligned

'I contribute to the team by publishing creative content that is both concise and engaging.'

Content marketing

Pre Bachelor-aligned

To earn the Content marketing Pre Bachelor-aligned credential, you will need to demonstrate that you:

  • Effectively interpret the brief to determine the brand and tone voice
  • Publish engaging and concise content
  • Explore and identify emerging tools, platforms and techniques that could improve content creation
  • Develop, publish and optimise content for a channel based on the evaluation of customer data
  • Deliver to agreed budget, timelines and business outcomes.

To learn more about this level, please download the Pre Bachelor-aligned guide

$495

(AUD inc GST)

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Bachelor-aligned

'I am an experienced marketing professional who creates a content strategy and plans content marketing to enhance digital, marketing and business strategies.'

Content marketing

Bachelor-aligned

To earn the Content marketing Bachelor-aligned credential, you will need to demonstrate that you:

  • Explore and apply innovative tools and platforms to improve content creation
  • Communicate solutions and recommendations that satisfy your core message and target audience
  • Use the customer lifecycle to establish how content can enhance the customer experience
  • Manage project schedules and recourses for content projects

To learn more about this level, please download the Bachelor-aligned guide

$495

(AUD inc GST)

Ask a question

Pre Masters-aligned

'I am a senior marketing professional, responsible for developing content programs, strategies and metrics that satisfy campaign requirements.'

Content marketing

Pre Masters-aligned

To earn the Content marketing Pre Masters-aligned credential, you will need to demonstrate that you:

  • Ensure content optimises brand development and marketing activities
  • Direct, manage and report on content development team work
  • Produce effective and innovative content strategies
  • Present concepts in an effective and engaging manner to stakeholders
  • Standardise content models

To learn more about this level, please download the Pre Masters-aligned guide

$495

(AUD inc GST)

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Masters-aligned

'I am a marketing leader, responsible for directing content development and delivery to support marketing projects, campaigns, products and strategies.'

Content marketing

Masters-aligned

To earn the Content marketing Masters-aligned credential, you will need to demonstrate that you:

  • Interpret data and ideas to develop and drive high level strategies and content visions
  • Engage with decision makers to establish content requirements
  • Direct content development and delivery
  • Maintain content's positive contribution to your organisation

To learn more about this level, please download the Masters-aligned guide

$495

(AUD inc GST)

Ask a question