Creative marketing stands out

With so much competition for audience attention, marketing must be creative to cut through the noise. Creative marketing involves innovative ideas that speak to target audiences and inspire them to act. The skills required to do this can also benefit organisations in other ways, from problem solving to product development.

Why earn a credential in creative marketing?

As creativity becomes increasingly valuable in the workplace, a creative marketing qualification can make you stand out. The Creative marketing credential will:

  • Formalise the experience you've gained through your work
  • Prove your creative marketing skills to employers
  • Help future proof your career by verifying your creative marketing expertise
  • Help improve your skills as you reflect on your level.
Depending on which level you achieve the credential in, it could lead to credit towards a post-graduate qualification at Deakin. We offer this credential in partnership with the Association for Data-Driven Marketing and Advertising.

Help us find you the right credential level

Select the statement that best describes you

Foundation

'I work under supervision to use technology and software to produce creative work.'

Creative marketing

Foundation

To earn the Creative marketing Foundation credential, you will need to demonstrate that you:

  • Generate ideas relevant to your craft
  • Display awareness of media and the evolution of platforms and channels for creative output
  • Draw on contemporary theories, thinking, principles or techniques to produce quality creative output
  • Use technology and platforms to produce creative work
  • Complete creative tasks to agreed budget, timelines and processes.

To learn more about this level, please download the Foundation guide

$495

(AUD inc GST)

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Pre Bachelor-aligned

'I contribute to the team's performance by producing creative output appropriate to the brief and audience.'

Creative marketing

Pre Bachelor-aligned

To earn the Creative marketing Pre Bachelor-aligned credential, you will need to demonstrate that you:

  • Articulate an idea into language that is concise and engaging
  • Take responsibility for helping others within your team to develop creative output
  • Investigate and assess new media formats that can be used for creative output
  • Produce more refined creative output that meets the brief

To learn more about this level, please download the Pre Bachelor-aligned guide

$495

(AUD inc GST)

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Bachelor-aligned

'I am an experienced marketing professional who develops creative output that meets creative briefs.'

Creative marketing

Bachelor-aligned

To earn the Creative marketing Bachelor-aligned credential, you will need to demonstrate that you:

    Create and present concepts or ideas to meet creative briefs Coordinate input into creative projects across your team and stakeholders to attain higher standards of creative marketing Demonstrate and apply creative knowledge to existing and new media Ensure creative decisions align with campaign and business results Ensure creative projects meet budgets and timelines and produce the desired business outcomes.

To learn more about this level, please download the Bachelor-aligned guide

$495

(AUD inc GST)

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Pre Masters-aligned

'I am a senior marketing professional who manages creative teams and oversees projects from concept to completion.'

Creative marketing

Pre Masters-aligned

To earn the Creative marketing Pre Masters-aligned credential, you will need to demonstrate that you:

    Run creative sessions, processes and idea creation for your team to deliver creative projects Shape and drive creative output Oversee platform and technology use to satisfy creative briefs Explore innovative tools to improve your team's creative outputs Organise post production delivery and review activities for creative projects.

To learn more about this level, please download the Pre Masters-aligned guide

$495

(AUD inc GST)

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Masters-aligned

'I am a marketing leader who provides creative inspiration and direction for my organisation.'

Creative marketing

Masters-aligned

To earn the Creative marketing Masters-aligned credential, you will need to demonstrate that you:

    Lead creative marketing development Coordinate input from external stakeholders to ensure creative projects are completed successfully Ensure the creative output of other people satisfies the relevant briefs and audience requirements Inspire and contribute to the development of other creative people Collaborate and strategise with others on creative projects.

To learn more about this level, please download the Masters-aligned guide

$495

(AUD inc GST)

Ask a question