Customer experience drives success

Customer experience has emerged as the single most important differentiator for businesses. Companies are recognising the need to properly understand their customers. And those who place the customer at the centre of everything they do - from the product itself to the packaging, advertising and overall service - are the ones that stand to succeed.

Why earn a credential in customer experience?

Almost 90 per cent of companies compete primarily on customer experience. It is the most important differentiator for them, and it could be for you too. The Customer Experience Credential will:

  • Formalise the learning and experience you've gained throughout your career
  • Prove your customer experience expertise to employers
  • Help future proof your career by verifying your skills in this vital area
  • Help you become a better practitioner as you reflect on your capability
Depending on which level you achieve the credential in, it could lead to credit towards a post-graduate qualification at Deakin.

Help us find you the right credential level

Select the statement that best describes you

Pre Bachelor-aligned

'I work with others within my team to use organisation tools, systems and customer service techniques to discover better ways to serve my customers to exceed their needs and expectations.'

Customer experience

Pre Bachelor-aligned

To earn the Customer experience Pre Bachelor-aligned credential, you will need to demonstrate that you:

  • Identify a customer segment and connect with these customers to understand their needs
  • Reach out to your customers to clearly define their expectations
  • Work with others in the business to understand, measure and improve the customer's experience
  • Reach out to your customers to understand barriers they have encountered which prevented a positive experience.
  • Use organisation tools, systems and customer service techniques
  • To learn more about this level, please download the Pre Bachelor-aligned guide

    $495

    (AUD inc GST)

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    Bachelor-aligned

    'I am an experienced professional who helps others build a customer-centric mindset by using customer experience tools, techniques and design principles.'

    Customer experience

    Bachelor-aligned

    To earn the Customer experience Bachelor-aligned credential, you will need to demonstrate that you:

    • Develop customer experience touch points and review what you've implemented to track results
    • Analyse, interpret and use insights to improve customer experience and achieve better outcomes
    • Use your leadership abilities to foster a customer-centric culture

    To learn more about this level, please download the Bachelor-aligned guide

    $495

    (AUD inc GST)

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    Pre Masters-aligned

    'I am a senior professional who drives customer-centred design by reinforcing our customer experience strategy to my team and stakeholders.'

    Customer experience

    Pre Masters-aligned

    To earn the Customer experience Masters-aligned credential, you will need to demonstrate that you:

    • Communicate your organisation's customer experience metrics to promote a customer-centric culture
    • Hold others accountable to customer experience goals and targets
    • Champion the use of technology and systems to identify, capture and report customer experience data
    • Research, gather and use intelligence data to measure success, validate ideas and prioritise opportunities to improve the customer experience

    To learn more about this level, please download the Pre Masters-aligned guide

    $495

    (AUD inc GST)

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    Masters-aligned

    'I am in a senior leadership role, in which I promote a customer-centric culture across my organisation.'

    Customer experience

    Masters-aligned

    To earn the Customer experience Masters-aligned credential, you will need to demonstrate that you:

    • Collaborate with people to ensure business-wide alignment and accountability for customer centric outcomes
    • Lead the development of a customer experience strategy
    • Hold others accountable for delivering on customer experience initiatives
    • Oversee investigations into factors affecting the current and future customer experience
    • Communicate customer experience insights to influence decision making and investment priorities

    To learn more about this level, please download the Masters-aligned guide

    $495

    (AUD inc GST)

    Ask a question