Design thinking | MBA masterclass

Online via Zoom: 6–9pm on 10, 17, 24 and 31 March, 2021

Melbourne Burwood Campus: 9.30am–5.30pm on 4 and 5 September, 2021

Ranked #20 online MBA worldwide

Top 1% of universities worldwide*

40 years of distance and online teaching excellence

Learn to apply and champion design thinking in your organisation

Join us in four engaging sessions on the topic of design thinking – a process for creative problem solving. Adopt a human-centred, iterative approach to problem-solving by exploring the latest creative tools such as personas, empathy with users, a tolerance for failure and a discipline of prototyping, unlocking the big and small opportunities in your organisation.

This masterclass in design thinking will provide you with an understanding of how design thinking can be applied across organisations to drive performance and outcomes. In this masterclass, you will:

  • build a foundation in understanding design thinking
  • grow your confidence and competence with design thinking methodology
  • gain the ability to analyse and solve business challenges through design thinking.

After completing the masterclass, you will be well placed to apply design thinking in your own work and be a champion for design thinking in your organisation.

Delivered by:

Presenter: Mike Stevenson

Mike is Principal Consultant at The Healthy Organisation, a customer-centred innovation consultancy focused on helping organisations deliver better outcomes for their customers, stakeholders and organisation. The Healthy Organisation applies human-centred design to the creation of new products, services, systems that drive value through total customer experiences.

Agenda for online class in March

Session 1: Discover

  • Design thinking fundamentals
  • User-first principles
  • The double diamond
  • User-program fit
  • Class challenge
  • User interviews

Session 2: Define

  • Design stage
  • Concept mapping
  • Data analysis
  • Research synthesis workshops
  • Design tools
  • User personas
  • Journey maps

Session 3: Develop

  • Ideation
  • Facilitation
  • Co-design workshops
  • Prototypes
  • Concept testing
  • GV design sprint

Session 4: Deliver

  • Deliver demonstrations
  • Roadmaps
  • Delivery operations
  • Designing for delivery
  • Consensus implementation framework
  • Delivery teams
  • Assignment

You must attend all four masterclass sessions to record a pass mark.

For more information on this and other masterclasses, please check our frequently asked questions (PDF, 132KB).

Agenda for face-to-face class in September

Session 1: Discover

  • What is design thinking?
  • Mindsets for competitive advantage
  • Failing to learn
  • Bias to action/effective optimism

Session 2: Define

  • Design thinking for organisation challenges
  • Facts, fables and hypotheses
  • Identifying high value opportunities
  • Scoping and scaling design challenges

Session 3: Develop

  • Assembling challenge teams
  • Tools to make for humans
  • Prototyping in practice

Session 4: Deliver

  • From innovation to implementation
  • Failing fast for success

You must attend all four masterclass sessions to record a pass mark.

For more information on this and other masterclasses, please check our frequently asked questions (PDF, 132KB).

Assessment for online class in March

Between each online class there will be a short, practical homework activity to help you develop your practical skills in design thinking. You should need no more than one hour per week outside of class to complete each activity.

Following the completion of the masterclass, you will complete your choice of a written report (2000 words) or a virtual presentation (10 minutes presentation and 10 minutes Q&A).

Assessment for face-face class in September

Create a plan (written 2500-word document) for how you will apply design thinking to a challenge you're facing in your work at the moment. In this task, you will need to:

  • identify your work challenge
  • create a plan to apply design thinking to the challenge
  • implement the plan
  • describe what you learnt from the experience.

Fees and recognition

This masterclass is open to all, not just MBA students, and costs $1800 (inc. GST, no FEE-HELP). Two masterclasses can be stacked together to earn one credit point (as an elective unit) towards Deakin's Master of Business Administration (MBA).

*ARWU Rankings 2020