Business development clinic

What is the Business Development Clinic?

Students will work in consultancy teams to work with a small to medium sized business (SMEs) to grow their profitability by using the 7-Levers of Business Framework. Each week students will be engaged in a combination of program tailored content, hands-on project work, independent and team meetings and mentor sessions with renowned entrepreneur, award-winning author, marketer, and Professor of Practice Pete Williams.

You will have the opportunity to liaise with the client on a regular basis to understand the nature of their business, the market they are operating in and how you can improve their profitability. The consultancy teams will work together to develop and deliver their assigned organisation a final report and presentation of suggested strategies.

Who can apply?

This program is available for credit to undergraduate and postgraduate students across all facilities and campuses, who are eligible to use a WIL unit towards their degree.

Program enrolment

Successful students are eligible to undertake this for 1 credit point and are required to enrol in:

It is your responsibility to ensure that taking a WIL unit contributes towards your course requirements, and will not prevent you from meeting your course rules. Please speak with a Student Adviser if you are unsure; you can contact them on buslaw@deakin.edu.au or (03) 9244 6555.

How to apply

Places are strictly limited. You must submit an online application via UniHub and be successfully matched to this program in order to complete this unit.

Applications for T3 2020 have now closed. Please email the WIL team at bl-wil@deakin.edu.au if you wish to be notified when T1 2021 applications open.

Key dates

Over T3 2020, this program will take place over 6 weeks. The program will start on Friday 13th November and will run until Friday 18th December. A compulsory induction will take place prior to the program commencing. This will tentatively be held on Thursday 5th November.

Trimester weekDate Program weekActivities
Week 1 9:30am – 2:30pm Friday 13th November 1 Content Session – Profit Foundations
Appreciating the key drivers of profit in any small business and the fundamentals of the 7 Levers Framework.
Week 2 9:30am – 2:30pm Friday 20th November 2 Content Session – Profit Driver Deep Dive
Dive deeper into the 7 Levers Framework, and how it can be used for a ‘Business Health Check’.
Week 3 9:30am – 2:30pm Friday 27th November 3 Content Session – Client Meet & Greet
Explore the key questions and consulting, initial client interaction and create a project flight path.
Week 4 9:30am – 2:30pm Friday 4th December 4 Content Session – Business Health Check
Uncover the 2nd Order Consequences of Business Growth.
Week 5 9:30am – 2:30pm Friday 11th   December 5 Content Session – Developing 10% Wins
10% Win Project Brief Breakdown + Deep Dive and learn how to ensure your pitches and presentations will be impactful and engaging.
Week 6 9:30am – 2:30pm Friday 18th December 5 Final Pitch + Presentation

Content session topics and order subject to change.

Please contact the Work Integrated Learning (WIL) team at bl-wil@deakin.edu.au for any questions regarding your application.

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