This is the Trimester 3, 2020 version of this course.
The Trimester 3 teaching period starts from 9 November 2020.
Applications for this course close 6 November 2020.
Current Deakin Students
To access your official course details for the year you started your degree, please visit the handbook
Designed to inspire the next generation of ‘big idea’ thinkers, the professionally accredited Bachelor of Communication (Advertising) gives you the skills to understand complex audiences, analyse media effectiveness and hone your creative thinking. Prepare for the challenges and excitement of developing incisive brand communication for the digital era as you work across real-world projects and connect with advertising practitioners.
Discover what makes a good ad by exploring the principles and practice of advertising. You’ll also experiment with future-focused approaches to brand communication, and critically evaluate the role and impact of advertising on society.
From your first year, you'll connect with a network of advertising professionals who will become part of your learning journey. Better still, you’ll build valuable industry experience and enhance your resume with an internship at an advertising agency, or with an 'in-house' brand or creative team.
Do you have a way with words and consider yourself a confident problem-solver?
If you're a strategic thinker and like to understand what motivates people, you'll relish the chance to work on real-world client briefs throughout your studies, helping you forge valuable connections with industry professionals.
Through this course, you'll be immersed in:
- advertising principles and practices
- branded content
- copywriting and ideation
- emerging advertising media
- creative work
- strategic planning.
You can also broaden your skill set and career opportunities by taking core elective units in related communication fields like design, public relations, journalism and digital media.
With an internationally accredited advertising degree under your belt, you could transform brand communication in the digital era.Read More
To qualify for the award of Bachelor of Communication (Advertising), a student must complete 24 credit points including:
- 12 credit points of core units
- 3 course electives from level 1 (List A)
- 3 course electives from level 2/3 (List B)
- 6 credit points of electives (at least two must be 2nd or 3rd level)
- no more than 10 credit points at level 1
- no fewer than 6 credit points at level 3
- Academic Integrity AAI018 Academic Integrity (0-credit-point compulsory unit)
Complete 6 electives, of which at least 2 must be 2nd or 3rd level
We suggest students complete at least 4 credit points in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts. We also recommend students complete at least 2 more credit points from the core electives listed.
Complete three 1 credit point units from the following course electives (List A):
Complete three 1 credit point units from the following course electives (List B):
ALA301* Creative Advertising Campaigns [2 credit points] (No longer available for enrolment)
*2 new units ALA303 and ALA304 to replace ALA301 commencing 2020
2020 course information
1400610461 - Cloud (online), Commonwealth Supported Place (HECS)
This course is approved by the University under the Higher Education Standards Framework.
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Trimester 1 - March
- Start date: March
- Available at:
- Burwood (Melbourne)
Trimester 2 - July
- Start date: July
- Available at:
- Burwood (Melbourne)
Trimester 3 - November
- Start date: November
- Available at:
- Burwood (Melbourne)
Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).
Additional course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Mandatory student checks
Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Work Integrated Learning experiences are embedded within the course’s core units.
General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate course requirements.
All applicants must meet the minimum English language requirements.
Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library
Admission Requirements Specific Entry for applicants with recent secondary education (previous three years) will be based on their performance in a Senior Secondary Certificate of Education, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published Australian Tertiary Admission Rank (ATAR) for that year. Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au
Entry for applicants with previous Tertiary, VET, life or work experience will be based on their performance in:
- a Certificate IV in a related discipline OR
- a Diploma in any discipline or 50% completion of a Diploma in a related discipline OR
- successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
- other evidence of academic capability judged to be equivalent for example relevant work or life experience
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)
Recognition of prior learning
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
Fees and scholarships
Learn more about fees and your options for paying.
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.
A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships
How to apply
Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page. Please note that closing dates may vary for individual courses.
Further studies are available at Honours and Postgraduate level. Many students choose to enter into the Bachelor of Communication (Honours) or the Master of Communication.
Why choose Deakin
Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates find work in roles such as:
- account manager
- advertising art director
- advertising copywriter
- digital creative
- brand specialist
- digital marketer or media specialist
- marketing and communications officer
- media researcher or planner
- social media coordinator.
For more information go to DeakinTALENT
The Bachelor of Communication (Advertising) is accredited by the International Advertising Association, ensuring you’re across the latest industry standards and remain connected to industry after you graduate.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
Deakin Graduate Learning Outcomes
Course Learning Outcomes
Discipline specific knowledge and capabilities
|Apply knowledge of advertising principles, planning processes and creative practice to the evaluation of brand messaging and develop engaging, research-driven and ethically sound multi-channel advertising media content.|
|Articulate knowledge of advertising industry conditions and apply visual, spoken and textual communication skills to achieve effective advertising outcomes across various cultural and organisational contexts.|
|Evaluate and apply the software, hardware and digital content that is used to research, produce, disseminate and consume advertising-related media.|
|Identify and critically analyse contemporary advertising and media platforms as a means of building the adaptability required to develop creative brand content applicable to various sociocultural and organisational contexts.|
|Apply theories and principles of advertising strategy, consumer behaviour, client management and creative process in response to real world client briefs and standard and complex communication problems.|
|Maintain professional practice and future career development using self-directed learning skills that encourage reflective practice consistent with a selected specialisation in the areas of communication strategy, advertising management and creative practice.|
Contribute positively to collaborative projects, demonstrate the ability to plan and strategise in the context of team driven campaigns, including the ability to display initiative, provide considered feedback and be flexible in the context of project delivery.
|Engage with and critically evaluate research materials on ethical and intercultural communication and apply reflective practice principles to model the responsibilities expected of advertising practitioners who work within diverse social, cultural and regulatory frameworks.|
Approved by Faculty Board September 2019