Graduate Certificate of Communication (T3 2020)

Postgraduate coursework

Learn about the rapidly expanding industry of media and communication by pursuing Deakin's postgrad course, the Graduate Certificate of Communication.

This is the Trimester 3, 2020 version of this course.

The Trimester 3 teaching period starts from 9 November 2020.

Applications for this course close 6 November 2020.

Key facts

English language requirements

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Duration

0.5 year full-time or part-time equivalent

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

In a world of perpetual change, where facts and opinion often collide, one thing remains certain: the need for skilled communicators. Broaden your knowledge, and your mind, to gain a competitive edge in a rapidly evolving job market.

Keen to dip into postgraduate communications study to boost your current skillset and advance your career?

With unprecedented advancement in technology and the increasing globalisation of business enterprises, strategic communication and critical thinking skills are a highly valued, modern-day commodity. Deakin’s Graduate Certificate of Communication will give you the specialist knowledge and skills to empower you to thrive in roles that influence and shape opinion.

Tailor your degree to your career goals – undertake intensive study in journalism, television production, public relations, digital media or visual communication design, or explore cross-disciplinary study. Enjoy a flexible, supported and stimulating learning environment, while collaborating with like-minded students, including those already working in industry.

Explore theoretical concepts and frameworks and learn how to apply them in a practical setting. Learn from experienced staff and experts in the field, who ensure our course content stays up-to-date with the latest technological advances, industry demands and market conditions.

The Graduate Certificate of Communication is also an articulation pathway into the Master of Communication. Should you be interested in continuing your studies, you can apply for recognition of prior learning (RPL) upon successful completion of this course.

Whether you’re looking to upskill, change roles or challenge yourself in a new discipline, you’ll graduate well-prepared for the inevitable industry advances, challenges and opportunities yet to come.

Read More

Course structure

To qualify for the award of Graduate Certificate of Communication, students must complete:

  • 4 credit points in Communication from the units listed below plus

Students are strongly encouraged to look at specific concentrations and patterns of unit choice that develop their professional communication skills and should seek advice to create the best combination available to them to achieve their specific course learning outcomes. Students using the certificate as a pathway into the Master of Communication are strongly advised to complete ACX701 Communication Concepts as two of their 4 credit points; students using the certificate to seek entry into a specialised diploma should take all four units from a single sub-field to enable credit for those units to be granted towards the diploma.

 

Units

  • Law, Media and Communication
  • Digital Publishing
  • Design and Digital Skills
  • Designing for Web Environments
  • Design Thinking and Problem Solving
  • Strategic Branding and Design
  • Writing with the Camera
  • Television Studio Production
  • Television Commercial Production
  • Fractured TV: Audiences, Formats, Technology and Regulation
  • Documentary Production Practice
  • Introduction to Digital Photography
  • Communication Concepts (2 credit points)
  • Social Media Collaboration
  • Making Sense of Communities Online
  • Digital Curation
  • Social Media Content Creation
  • Multimedia Journalism
  • International News
  • Investigative and Narrative Journalism
  • Feature Writing
  • Newsroom Practice
  • Broadcast Journalism
  • Public Relations Campaigns
  • Public Relations Writing and Tactics
  • Digital Marketing
  • Reputation Management: Crisis, Risk and Responsibility
  • Marketing Communication
  • Public Relations, Activism and Social Change
  • Public Relations Theory and Practice
  • Advertising Theory and Practice
  • Public Affairs and Opinion Formation
  • Key information

    Award granted
    Graduate Certificate of Communication
    Year

    2020 course information

    Deakin code
    A539
    CRICOS code?
    083989G
    Level
    Postgraduate (Graduate Certificate and Graduate Diploma)
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Qualifications Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)*

      *Note: Limited offerings in Trimester 3

    Please Note: Trimester 3 unit offerings are limited

    Additional course information

    Course duration - additional information

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

    Participation requirements

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    Elective units may provide the opportunity for Work Integrated Learning experiences.

    Entry requirements

    Entry information

    Deakin University offers admission to postgraduate courses through a number of Admission categories. To be eligible for admission to this program, applicants must meet the course requirements.

    All applicants must meet the minimum English language requirements.

    Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library

    Entry will be based on performance in:

    • a Bachelor Degree in any discipline OR
    • at least two years of relevant work experience (or part-time equivalent)

    IELTS / English language requirements

    Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

    It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)


    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
    Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The tuition fees you pay are calculated depending on the course you choose.

    The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing this course within the same year in which they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning you have.

    Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 4 credit points of a typical combination of units for that course. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 15% reduction per unit on your enrolment fees. Your Immediate Family Members may also be eligible to apply for this bursary.

    Learn more about Deakin’s 15% postgraduate bursary

    Apply now

    How to apply

    Apply through Deakin

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page. Please note that closing dates may vary for individual courses.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage
    If you’re still having problems, please contact Deakin International for assistance.

    Why choose Deakin

    Career outcomes

    Now more than ever is a great time to be in the media and communications industry. From media agencies and newsrooms, to publications, community relations and government organisations, anywhere in the world – the career opportunities are vast.

    Our Graduate Certificate of Communication can prepare you for roles such as:

    • public relations specialist
    • journalist
    • media adviser
    • communications consultant
    • technical writer
    • visual designer
    • social media manager

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Acquire specialist knowledge and skills in professional communication.

    Demonstrate specialist knowledge of and skills in the application of contemporary communication methods in professional and scholarly contexts.

    Communication

    Use specialist cognitive and technical skills in communicating ideas, problems and arguments in a variety of modes across a range of professional communication contexts.

    Digital literacy

    Acquire specialist skills in generic and specific digital technologies used to address a range of communication needs in professional contexts and for diverse audiences within and outside the communications industries.

    Critical thinking

    Acquire advanced cognitive skills in the analysis and critical evaluation of communications theory and its application in professional practice and scholarship.

    Demonstrate the ability to critically evaluate complex ideas, develop appropriate methodologies and communicate conclusions in professional communication and scholarly contexts.

    Problem solving

    Use specialist cognitive skills in communications to identify, investigate, analyse and synthesise complex information, problems and concepts and develop creative solutions in professional practice and scholarly contexts.

    Self-management

    Employ autonomy, accountability and initiative in responding creatively to new situations in professional contexts.

    Teamwork

    Demonstrate initiative and accountability in working and learning collaboratively in professional communications practice and scholarly contexts.

    Global citizenship

    Acquire specialist understanding of and the ability to reflect on issues in communications in both domestic and global contexts, as a scholar and in professional practice, taking into consideration cultural and socio-economic diversity, social and environmental responsibility and the application of the highest ethical standards.

    Approved by Faculty Board November 2017