Jump to main content Jump to navigation Jump to search
Menu

Which best describes you?

Domestic student

You are an Australian domestic student if you are:

  • an Australian citizen;
  • an Australian permanent resident;
  • an Australian permanent humanitarian visa holder;
  • a New Zealand citizen.

International student

You are an international student if you are:

  • a temporary resident (visa status) of Australia;
  • a permanent resident (visa status) of New Zealand;
  • a resident or citizen of any other country, intending to study on a student visa.
Reset

Overview

Advertising is a dynamic and creative field of practice which provides a complementary study option for students seeking a professional outcome in the Bachelor of Arts. Work on client-driven projects to plan campaigns and produce advertisements for brand promotion across traditional and digital media.

Key information

Unit set code

MJ-A310029 (major)

MN-A310029 (minor)

Campuses

Burwood (Melbourne), Online

Career outcomes

Explore units

  • To complete a Major sequence in Strategic Advertising select eight (8) credit points as outlined below;
  • To complete a Minor sequence in Strategic Advertising select any four (4) credit points from below, including no more than one (1) credit point at level one, and at least one (1) credit point at level 3.

Complete 8 units from:

Advertising Principles and Practices
ALA101
Creative Brand Communication
ALA102
Copywriting and Ideation
ALA202
Integrated Brand Communication
ALA203
Creative Advertising Projects
ALA205
Social Media Strategy
ALM216
Transmedia Storytelling for Brands
ALA302
Advertising: Desire, Consumption and the Attention Economy
ACC302

ACC213 Dilemmas, Defamation, Deception and Disinformation [No longer available for enrolment, ALA205 replaces this unit].

We use cookies to improve your experience. You consent to the use of our cookies if you proceed. Visit our Privacy policy for more information.