Event management



Events are a feature of modern life. They are used to make cities and regions distinctive; mark milestones in our lives and families; promote products, companies and organisations; enable learning, professional development and networking; and celebrate our culture and identity. Not surprisingly, event management is a growing area of work that incorporates diverse fields such as business, government, education and the community sector.

The work of event managers is dynamic and challenging. They design events that appeal to diverse audiences, ensure the safety of participants, manage diverse stakeholders, limit the environmental impact of their activity, and deliver events on time and to budget. Event management is both a growing and evolving area of management practice. Underpinning this work are complex skills and knowledge involving design, marketing, communication, innovation and planning.

This major sequence draws together Bachelor of Management students’ learning within the context of the design, planning, organisation and operation of an event. Event management practice is used to enable students’ to apply and develop their management knowledge, understanding and skills. It also encourages students to consider management practice in diverse fields and contexts, and understand the innovative and dynamic role of managers.

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Key information


Burwood (Melbourne), Online, Waterfront (Geelong)~

Unit set code


Career outcomes

Event management is a growing area of work, practiced in diverse sectors and industries. Event managers are employed by business, government, education and not-for-profit organisations. This work is undertaken by staff working in marketing, public relations, fundraising, professional development, human resources, economic development, tourism, sport, community development and the arts. Event management work includes a range of team member, manager and consultancy roles.

Explore units


  • Project Management MIS398
  • Services Marketing MMK251
  • Event Management MMM312
  • Human Resource Development MMH232
  • Design Thinking MMM276
  • Social Media Analytics and Data Driven Innovation MIS362
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  • Business Management Capstone MMM315
  • and

    WIL units - 1 credit point unit, chosen from:

  • Business for Social Impact MWL305
  • Consultancy Experience MWL316
  • Entrepreneurship Experience MWL317
  • Internship MWL318
  • International Consultancy Experience MWL319
  • or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

    ~ Waterfront (Geelong) students will undertake some units of study in the Online.