Overview

Working across a range of social media platforms, you will specialise in digital content creation to engage audiences and build communities. You will combine production skills with various online storytelling forms, applying knowledge of the ethical guard rails and legal constraints that come with producing content for present day industries. Along the way, you will develop and refine your online presence and portfolio, while exploring the ways in which social media is woven into our daily lives, transforming our personal identities and how we relate to each other professionally, politically, economically, and culturally.

Key information

Unit set code

MJ-A310024 (major)

MN-A310024 (minor)

Campuses

Burwood (Melbourne), Waurn Ponds (Geelong), Online

Career outcomes

Explore units

  • To complete a Major sequence in Social Media, complete eight (8) credit points as outlined below;
Making Social Media

Either

Introduction to Journalism

Or

News Reporting

Plus

Global Media
Podcasting and Audio Journalism
Video Journalism
Social Media Strategy
Developing a Journalism Portfolio 1
Digital Media Entrepreneurship

ACC213 Dilemmas, Defamation, Deception and Disinformation [No longer available for enrolment, ALM215 replaces this unit].

ALM102 Making Video [No longer available for enrolment, either ALJ111 or ALJ112 replace this unit].

ALM201 Gamified Media [No longer available for enrolment, ALM216 replaces this unit].

  • To complete a Minor sequence in Social Media, complete four (4) credit points from below:
Making Social Media

Either

Podcasting and Audio Journalism

Or

Video Journalism

Plus

Social Media Strategy
Digital Media Entrepreneurship

ALM201 Gamified Media [No longer available for enrolment, ALJ218 or ALJ221 replace this unit].