Overview
If you have wondered how brands plan their advertising and promotion campaigns to maximise cross-platform, multichannel impact, this minor should appeal. You will learn how media decisions impact audience responses and brand perceptions, and why advertisers must develop their campaigns to align with branding and promotional strategy.
Key information
Unit set code
MN-A318010
Students undertaking the Advertising major sequence (MJ-A318001) cannot undertake the Strategic Advertising minor sequence (MN-A318010)
Campuses
Burwood (Melbourne), Online
Explore units
You can study Strategic advertising as part of the following courses
Bachelor of Communication
Study a Bachelor of Communication at Deakin and turn your passion into a meaningful career. Learn how to craft impactful content that engages and inspires audiences.