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Bachelor of Communication

Undergraduate degree

Discover the modern media landscape and learn how to utilise technology and your passion for words to connect with audiences and make an impact.

Domestic International

Domestic student information

Key facts

ATAR

Burwood:
60.35
Waurn Ponds:
NP?
Online:
NP?
Lowest selection rank

Duration

3 years full-time or part-time equivalent

Key dates

Direct applications to Deakin for Trimester 1 2024 close 25 February 2024

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you will learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you will create persuasive messages that move people to action.

You’ll develop specialised industry skills, with the option to major in the following areas:

- advertising
- digital and social media
- journalism
- public relations.

Along with your major, you will personalise your degree with minors in complementary study areas, like integrated communication, creative advertising, photojournalism, Indigenous studies and more.

Want to turn your passion for words into a meaningful career?

Learn how the principles of ethical communication and technology apply in the modern media landscape and develop the critical thinking and practical production skills to target key audiences effectively. Harness your passion for creativity, communication and visual language to shape public opinion and thrive across a wide range of roles in the rapidly evolving media and communications sector.

How we communicate has the unique power to connect, teach and inspire change. When you study a Bachelor of Communications at Deakin you will master your craft, utilising creative practice and technology to shift public perception and make an impact on the world around you. You’ll explore and utilise different communication mediums, developing specialist skills on your journey to becoming a well-rounded and in-demand communications professional.

As technology and new trends transform culture, organisations and the media landscape, you will be encouraged to explore new mediums and utilise the latest technology to create high-impact content.

You'll learn what the modern media industry looks like, executing digital strategies with the latest communication technologies. Some of the key areas you will explore:

  • implementing social and digital media content strategies
  • how to engage audiences with podcasts and videos
  • strategic communication planning for advertising, digital and public relations
  • campaigns copywriting and ideation
  • creating inspiring campaigns or events and managing reputations

Our accomplished industry practitioners will inspire and support you on your journey towards building a sustainable creative career doing what you love. You’ll spend your days learning in speciality spaces – from our industry-standard newsroom to the studio – shining a light on stories that matter.

The combination of practical assessments, industry events and internship opportunities mean you will graduate with a portfolio of work and a strong network ready to thrive in your future career. Develop the leadership skills and entrepreneurial mindset to manage projects and drive engagement with audiences.

Our flexible approach allows you to personalise your learning to your interests and future career and study in a way that suits you. Feel encouraged to fit your learning in with your busy life, whether you want to slow down or speed up your studies, study on-campus or online.

Study a Bachelor of Communication and work towards a future career that challenges and excites you.

Read More

Course information

Award granted
Bachelor of Communication
Year

2024 course information

VTAC code

Communication: 1400311411 - Regional Access Scheme - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS)
Communication: 1400311381 - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS)
Communication: 1400511381 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
Communication: 1400611381 - Online, Commonwealth Supported Place (HECS)
Communication (Advertising major): 1400511531- Burwood (Melbourne), Commonwealth Supported Place (HECS)
Communication (Advertising major): 1400611531 - Online, Commonwealth Supported Place (HECS)
Communication (Digital and Social Media major): 1400511541 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
Communication (Digital and Social Media major): 1400611541 - Online, Commonwealth Supported Place (HECS)
Communication (Journalism major): 1400311551 - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS)
Communication (Journalism major): 1400511551 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
Communication (Journalism major): 1400611551 - Online, Commonwealth Supported Place (HECS)
Communication (Public Relations major): 1400311561 - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS)
Communication (Public Relations major): 1400511561 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
Communication (Public Relations major): 1400611561 - Online, Commonwealth Supported Place (HECS)

Deakin code
A318
CRICOS code?
109272D Burwood (Melbourne), Waurn Ponds (Geelong)
Level
Undergraduate
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Course structure

To qualify for the award of Bachelor of Communication, a student must complete 24 credit points including:

  • 3 credit points of communication thematic core units
  • 3 credit points of employability sequence units

Plus either:

OR

Remaining credit points may be used to undertake elective units or to undertake an additional minor sequence.

One major must be taken from the majors offered in the degree in which you are enrolled.  The other major or minor sequences may be taken from Bachelor of Creative Arts, Bachelor of Design or Bachelor of Film Television and Animation major or minor.

Students must also ensure that they have met the following course rules to be eligible to graduate with a Bachelor of Communication:

  • a maximum of 10 credit points at level 1
  • a minimum of 6 credit points at level 3
  • Academic Integrity Module DAI001
  • Academic Integrity Module (0-credit-point compulsory unit)

A major or minor sequence is a group of units in a particular area of study taken over the three levels of your course. Each unit is usually worth 1 credit point.

A major sequence is made up of 8 credit points, and a minor sequence is made of 4 credit points.

Students are advised to refer to the details of each major or minor sequence for availability as some may be offered in campus and/or online mode only.

6

Communication and Employability core units

16

Major or Minor units

2

Elective units

24

Total

Communication Thematic Core

  • Gutenberg to Zuckerberg: Communication in Everyday Life
  • Dilemmas, Defamation, Deception and Disinformation
  • Communication Futures
  • Employability sequence

  • Your Future Direction
  • Plus 1 credit point from:

  • Leadership and Transformation
  • Communication and Persuasive Presentation
  • Entrepreneurial Mindset
  • Expand Your Experience
  • Plus 1 credit point from:

  • Internship
  • Enhance Your Experience
  • Your Professional Story
  • Major sequences

    Area of Study Availability

    Advertising

    Burwood (Melbourne), Online
    Digital and Social Media Burwood (Melbourne), Online

    Journalism

    Burwood (Melbourne), Waurn Ponds (Geelong), Online

    Public Relations

    Burwood (Melbourne), Waurn Ponds (Geelong), Online

    Please check the rules of each major sequence to see which units you need to complete to achieve the required credit points.

    Students are advised to refer to the details of each major or minor sequence for availability as some may be offered in campus and/or online mode only.

    Minor sequences

    Area of Study Availability

    Creative Advertising

    Burwood (Melbourne), Online

    Digital Media

    Burwood (Melbourne), Online

    Indigenous Studies

    Online

    Journalism

    Burwood (Melbourne), Waurn Ponds (Geelong), Online

    Photojournalism

    Burwood (Melbourne)
    Public Relations Burwood (Melbourne), Waurn Ponds (Geelong), Online
    Public Relations Strategy Burwood (Melbourne), Online

    Social Media

    Burwood (Melbourne), Online

    Strategic Advertising

    Burwood (Melbourne), Online

    Please check the rules of each minor sequence to see which units you need to complete to achieve the required credit points.

    Students are advised to refer to the details of each major or minor sequence for availability as some may be offered in campus and/or online mode only.

    Intakes by location

    The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Waurn Ponds (Geelong)
      • Online

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Waurn Ponds (Geelong)
      • Online

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)
      • Online

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information

    Course duration

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

    Participation requirements

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

    Work experience

    Prepare for your future by getting real world experience and the employability skills to succeed, while completing your degree. The Employability Stream is tailored to support you to be future ready. Deakin’s suite of Work Integrated Learning programs can connect you with internships, social impact programs and opportunities to extend your skills in settings across the globe.

    Elective units may also provide additional opportunities for Work Integrated Learning experiences.

    Entry requirements

    Current or recent Year 12

    Academic requirements

    If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:

    Year 12 prerequisite subjects

    • Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL

    ATAR

    • Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
    • IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Higher education study

    Academic requirements

    If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree:

    • successful completion of at least two bachelor level or above units (AQF Level 7 or equivalent)

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
    • IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    VET study

    Academic requirements

    If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:

    • completion of a certificate IV or higher in a related discipline
    • completion of a diploma or higher in any discipline
    • at least 50% completion of a diploma or higher in a related discipline

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
    • IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Work and life experience

    Academic requirements

    If you finished Year 12 more than three years ago, or did not finish Year 12, and haven't undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience.

    Submit a personal statement outlining your motivation to study, previous education and employment history, and how this course can assist your career aspirations or progression. Think of it as a job application cover letter - it should be relevant and demonstrate your commitment and interest in this course or study area.

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
    • IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Selection adjustments

    Subject adjustment

    A study score of 30 in any Business, Product Design And Technology, Economics, any English, Literature, Media, Interactive Digital Media, Psychology, Visual Communication Design or Extended Investigation equals 4 aggregate points per study. Overall maximum of 12 points.

    Access and equity

    Special entry access schemes (SEAS) enable Deakin to consider disadvantaged circumstances you may have experienced and the impact upon your studies. SEAS also allows us to identify if you’re from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements. Learn more about Deakin’s special entry access schemes.

    Admissions information

    Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning. We're also committed to admissions transparency. Read about our first intake of 2023 students (PDF, 354.0KB) – their average ATARs, whether they had any previous higher education experience and more.

    Not sure if you can get into Deakin? Discover the different entry pathways we offer and study options available to you, no matter your ATAR or education history.

    Recognition of prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Fees and scholarships

    Fee information

    Estimated tuition fee - (CSP)?
    $15,930 for 1 yr full-time - Commonwealth Supported Place (HECS)
    Learn more about fees.

    The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Recognition of prior learning you have.  Each unit you enrol in has a credit point value.

    The 'Estimated tuition fee' is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.  You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.  Learn more about fees and available payment options on our Current students fees website.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    Apply through VTAC

    Applications for Trimester 1, 2025 open in August. Each year, thousands of students prepare for uni with the help of Deakin support services. We offer a huge range of support, including one-on-one consultations, webinars, online resources and events throughout the year.

    Apply direct to Deakin

    Some of our courses have limited places available - for the latest on courses still open for application, visit Courses by trimester.

    Create an account in the Deakin Application Portal, start your application, enter personal details, education experience, upload supporting documents and submit. Need help? Play this video, or contact one of our friendly future student advisers on 1800 693 888 or submit an online enquiry.

    Deakin Regional Access Scheme

    You can apply for this course through the Deakin Regional Access Scheme, which is offered to current Year 12 students looking to study at our regional campuses. We want to know all about the skills, experience and achievements that make you unique and prepare you for university study.

    To apply, complete the online application form and preference your chosen course in your VTAC application, using the Deakin Regional Access Scheme VTAC code.

    Download the course flyer

    To learn more about what the Bachelor of Communication at Deakin have to offer, download our course flyer.

    Entry pathways

    View pathways into the Bachelor of Communication with our pathways finder.

    Further studies are available at Honours and Postgraduate level. Many students choose to enter into the Bachelor of Communication (Honours) or the Master of Communication.

    Contact information

    Our friendly advisers are available to speak to you one-on-one about your study options, support services and how we can help you further your career.

    Careers

    Career outcomes

    With humans constantly processing more information than ever before, communication play a pivotal role in shaping what people care about. Clear and compelling communication is an influential tool that is highly sought-after across sectors and industries, impacting everything from public opinion, education, politics and social justice issues.

    When you study a Bachelor of Communication, you walk away with a diverse range of in-demand and highly transferrable skills that employers are looking for.

    You’ll have the critical skills to work across industries, worldwide. Your future career could see you working in private, public, or non-profit sectors, be it a newsroom, a top agency or digital start-up, or even as an entrepreneurial self-starter. Our graduates go on to excel in roles such as:

    • account manager
    • advertising art director
    • brand specialist
    • copywriter
    • digital creative
    • digital marketer or media specialist
    • editor
    • journalist
    • marketing communications strategist
    • media researcher or planner
    • public relations professional
    • publisher
    • social media manager

    For more information go to DeakinTALENT

    Professional recognition

    The Bachelor of Communication (Public Relations Major) will be undergoing accreditation by the Public Relations Institute of Australia (PRIA). Graduates will then be eligible for accelerated membership of the PRIA, ensuring you remain connected and up to date with current industry standards.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline-specific knowledge and capabilities

    Evaluate and apply knowledge of media and communication theories, frameworks, ecosystems, and creative practices to provide solutions to real-world contexts.

    Communication

    Work creatively, and professionally in written, oral, and multimedia formats to communicate with stakeholders, to achieve defined outcomes and to engage target media audiences.

    Digital literacy

    Locate, gather, synthesise, produce, and publish information using industry-standard software across a range of media forms and platforms to inform and engage diverse audiences.

    Critical thinking

    Exercise intellectual curiosity, reflexive self-awareness, and ethical judgement to critically analyse and evaluate data and information to inform decisions about communication and media industry practices.

    Problem solving

    Respond to complex and unpredictable challenges and situations that arise in a professional context and devise pragmatic and creative media and communication solutions that are strategic, legal, and ethical.

    Self-management

    Recognise and exhibit actions consistent with principles of autonomy, responsibility and accountability required to work effectively as a communication professional in a range of contexts.

    Teamwork

    Collaborate respectfully and effectively in a timely way with people from different backgrounds and disciplines to foster successful relationships and achieve shared goals.

    Global citizenship

    Apply relevant industry frameworks to inform ethical decision making that is respectful and inclusive of Indigenous voices and diverse cultures, and demonstrates an awareness of civic and social responsibility.

    Approved by Faculty Board February 2022

    ++Some courses have limited places, apply early to avoid missing out.