Advertising

MAJOR

Overview

Designed to inspire the next generation of ‘big idea’ thinkers, the advertising major gives you the skills to understand complex audiences, analyse media effectiveness and hone your creative thinking. Prepare for the challenges and excitement of developing incisive brand communication for the digital era as you work across real-world projects and connect with advertising practitioners.

Discover what makes a good ad by exploring the principles and practice of advertising. Experiment with future-focused approaches to brand communication, and critically evaluate the role and impact of advertising on society. From your first year, you will have the opportunity to connect with a network of advertising professionals who will become part of your learning journey. You can build valuable industry experience and enhance your resume with an internship at an advertising agency, or with an 'in-house' brand or creative team.

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UnitSetCode

MJ-A318001 (major)

Campuses

Burwood (Melbourne), Cloud (online)

Career outcomes

Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates find work in roles such as:

  • account manager
  • advertising art director
  • brand specialist
  • copy writing
  • digital creative
  • digital marketer or media specialist
  • marketing communications
  • media researcher or planner
  • social media coordinator
  • transmedia content developers.

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Units

To complete a Major sequence in Advertising complete the eight (8) units as specified below

  • Advertising Principles and Practices ALA101
  • Creative Brand Communication ALA102
  • Art Direction and Visualisation ALA201
  • Copywriting and Ideation ALA202
  • Integrated Brand Communication ALA203
  • Creative Advertising Project ALA205
  • Transmedia Storytelling for Brands ALA302
  • Creative Advertising Campaigns ALA304
  • Note: Incompatible with the Creative Advertising and Strategic Advertising minor sequences