Advertising (Bachelor of Communication)



To the visionaries and big thinkers. Are you ready to turn those qualities into a fulfilling career? Now you can with Deakin's Bachelor of Communication, majoring in Advertising.

In this major you'll develop real-world skills and craft content for variety of advertising disciplines and platforms including print, digital, audio and video. You'll also develop brand communication strategies for real projects, experiment with future-focused approaches to brand communication and critically evaluate the role and impact of advertising on society. With a focus on understanding your audience and analysing message effectiveness, you'll be set up for a successful and versatile career.

From year one, you'll connect with advertising professionals. You can also build valuable industry experience interning at an advertising agency, in-house brand or creative team.

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Key information

Unit set code

MJ-A318001 (major)


Burwood (Melbourne), Online

Career outcomes

Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates are working in roles such as:

  • Account manager
  • Advertising art director
  • Brand specialist
  • Copywriter
  • Digital creative
  • Digital marketer or media specialist
  • Marketing communications
  • Media researcher
  • Media planner
  • Social media director
  • Transmedia content developers.

Explore units


To complete a Major sequence in Advertising complete the eight (8) units as specified below

  • Advertising Principles and Practices
  • Creative Brand Communication
  • Art Direction and Visualisation
  • Copywriting and Ideation
  • Integrated Brand Communication
  • Creative Advertising Projects
  • Transmedia Storytelling for Brands
  • Creative Advertising Campaigns
  • Note: Incompatible with the Creative Advertising and Strategic Advertising minor sequences