Overview
To the visionaries and big thinkers. Are you ready to turn those qualities into a fulfilling career? Now you can with Deakin's Bachelor of Communication, majoring in Advertising.
In this major you'll develop real-world skills and craft content for variety of advertising disciplines and platforms including print, digital, audio and video. You'll also develop brand communication strategies for real projects, experiment with future-focused approaches to brand communication and critically evaluate the role and impact of advertising on society. With a focus on understanding your audience and analysing message effectiveness, you'll be set up for a successful and versatile career.
From year one, you'll connect with advertising professionals. You can also build valuable industry experience interning at an advertising agency, in-house brand or creative team.
Career outcomes
Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates are working in roles such as:
- Account manager
- Advertising art director
- Brand specialist
- Copywriter
- Digital creative
- Digital marketer or media specialist
- Marketing communications
- Media researcher
- Media planner
- Social media director
- Transmedia content developers.
Explore units
Units
To complete a Major sequence in Advertising complete the eight (8) units as specified below
Note: Incompatible with the Creative Advertising and Strategic Advertising minor sequences