ALA205 - Creative Advertising Projects
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | ALA102 |
| Corequisite: | Nil |
| Incompatible with: | ALA303 |
| Study commitment | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 2-hour weekly seminar |
| Scheduled learning activities - online | Online independent and collaborative learning activities x 2-hours per week. This will involve a range of activities including seminar recordings and synchronous and asynchronous participation in practical experiences (workshops) |
Content
In this unit, students will produce creative, well planned and cohesive campaign materials for a selection of global and local brand communication projects. This involves students working in collaborative teams on real-world briefs set by well-known global and local brands and solving contemporary brand communication problems through their application of creative and strategic thinking. The unit also allows students to explore their interests and strengths in particular areas of brand communication, such as planning, art direction or copywriting, and begin to build an engaging digital portfolio that is shaped to promote their focus area.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
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