ALA205 - Creative Advertising Projects

Year:

2023 unit information

Enrolment modes:

Trimester 2: Burwood (Melbourne), Online

Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

ALA102

Corequisite:

Nil

Incompatible with:

ALA303

Study commitment

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour weekly seminar

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities x 2-hours per week. This will involve a range of activities including seminar recordings and synchronous and asynchronous participation in online classroom activities.

Content

In this unit, students will produce creative, well planned and cohesive campaign materials for a selection of global and local brand communication projects. This involves students working in collaborative teams on real-world briefs set by well-known global and local brands and solving contemporary brand communication problems through their application of creative and strategic thinking. The unit also allows students to explore their interests and strengths in particular areas of brand communication, such as planning, art direction or copywriting, and begin to build an engaging digital portfolio that is shaped to promote their focus area.

Unit Fee Information

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